Integrated digital marketing solutions designed specifically for Financial Services and Insurance markets.
ASSISTED. specialise in SEO (Search Engine Optimisation) & PPC (Pay Per Click) for Financial Services. Using our current customer base and our team’s years of experience, we’ll maximise your budgets across multiple channels.
We know our stuff, so we can implement commercially focused search strategies from the get-go, minimising risk and managing expectation.
Most of our financial customers have a relationship with lead providers and often rely on comparison websites such as Compare the Market, Money Super Market or Go Compare.
We often work to complement or minimise reliance on these inbound leads with SEO and PPC through owned channels. Taking control of lead volumes, budgets, CPC (cost per clicks) and ultimately CPA is on most businesses agendas as they look to grow their businesses.
If you’re not sure what an owned channel is, it’s when a business has control of its performance, the ability to flex investment and measure results. SEO and PPC (search) also usually manage customer experience and process leads on their own website and not a third party site, giving even more ownership to the business. SEO offers more sustainability for businesses by improving domain authority, site relevance and technical performance.
All of these factors can increase the sites ability to rank in the organic search results – SEO traditionally provides the lowest cost of traffic with conversions similar to paid channels. PPC is when you bid on a set of key terms within Google and Bing using Google Ads and Bing Ads respectively. We’re really proud to be a Google Partner, so we are fully qualified in search, display and mobile advertising meaning performance are optimised from day one.
We work with a lot of different businesses within the financial sector, so we’ve got all the experience to make sure that we’re making the most of your digital marketing investment. We are able to apply our experience to ensure any investment in marketing is maximised. Here’s an idea of the kind of customers we’re currently working with:
After demonstrating the ability to maintain and develop our customer’s Pay Per Click (PPC) campaigns over a 12-month period, we’ve had our performance analysed by Google and they’ve subsequently approved our status. We are trusted with large budgets by a number of customers, in a range of industries, and we consistently achieve great results.
Understanding your investment is just as important as marketing itself. We use a few different tools that mean we can measure and track engagement and conversions, and we have the ability to track an agreed set of KPI’s that are critical to your business and stakeholders.
Utilising the Google Suite including Google Analytics, Google’s Search Console, Google Tag Manager and Google’s DataStudio, we can pull out key metrics and display them on live dashboards, giving you and your team easy access to data at any point.
Over the last twelve months, ASSISTED. have been nominated for a total of five awards both locally and nationwide.
This includes the Niche Business Awards, European Search Awards, UK Agency Awards and the UK Search Awards. Our latest UK Search Awards nomination also includes the ‘best PPC campaign for financial services’ for our insurance customer; LifeSearch.
We might be small, but we do big things when it comes to delivering SEO and PPC for your Financial Services business.
Between us, the ASSISTED. team can cover all aspects of your strategy. Whether it’s technical SEO, content creation, digital PR or reporting – a truly integrated approach.