Digital Marketing for Financial Services

We are a digital marketing agency that specialises in SEO, PPC and insights. We’re dedicated to fully understanding our customer’s needs and building great relationships, all whilst improving and maximising their business’s performance online.


Full service digital marketing campaign for the UK's largest independent Landlord Insurance broker.

Financial Brands We Work With

CIA logo
LifeSearch Insurance

Financial Services SEO & PPC

Assisted specialise in SEO (Search Engine Optimisation) & PPC (Pay Per Click) for financial services. Using our current customer base and our team’s years of experience, we’ll maximise your budgets across multiple channels.

We know our stuff, so we can implement commercially focused search strategies from the get-go, minimising risk and managing expectation.

Financial Services - London


years in financial services

Speak to a Financial Services Expert


The Perfect Financial Services Landing Page Guide

Find out what makes the perfect financial services landing page for SEO based on our research of over 100 top ranking websites. Download for free today.

The Perfect Financial Services Landing Page Guide for SEO

Why do financial clients need digital marketing?

Most of our financial customers have a relationship with lead providers and often rely on comparison websites such as Compare the Market, Money Super Market or Go Compare.

We often work to complement or minimise reliance on these inbound leads with SEO and PPC through owned channels. Taking control of lead volumes, budgets, CPC (cost per clicks) and ultimately CPA is on most businesses agendas as they look to grow their businesses.

Financial Services - London
Our team understands how to maximise budgets and optimise strategies in the competitive space of financial services.




Digital PR



When it comes to SEO, we’ve got this. We have over 13 years experience improving our customers visibility in Google and Bing.

We have been delivering high quality, effective PPC (Pay Per Click) campaigns for a wide range of businesses for over a decade.

We love data-driven decisions. We can analyse your site and campaign performance with the creation of DataStudio reports designed individually to suit requirements.

Digital PR is a strategy of gaining coverage for your brand by promoting your products, services, websites or content to journalists, bloggers, influencers, and industry-related publications.

Creating content that drives interactions and engagement gives us the ability to target potential customers on a range of platforms and devices.

Let Assisted's experts unlock the world’s largest marketplace for your brand with Amazon PPC advertising. Enjoy cost-effective, high-conversion campaigns.

Assisted Team

Why Choose Assisted for SEO & PPC?

Our team is Google Ads certified in search, display and mobile ads and we have been working for over 13 years developing strategies for businesses using SEO and PPC.

Combine this with us helping businesses in the financial services sector for over 8 years and we have everything needed to build the perfect strategy for your business.


We’ve used Assisted at LifeSearch for SEO and consultancy services for some time now. Nick and the team have provided a great uplift in our organic reach since day one – and have ‘assisted’ us on a few projects along the way.
Financial Businesses

Take Control of Your Leads - Owned Digital Marketing Channels

If you’re not sure what an owned channel is, it’s when a business has control of its performance, the ability to flex investment and measure results. SEO and PPC (search) also usually manage customer experience and process leads on their own website and not a third party site, giving even more ownership to the business. SEO offers more sustainability for businesses by improving domain authority, site relevance and technical performance.

All of these factors can increase the sites ability to rank in the organic search results. SEO traditionally provides the lowest cost of traffic with conversions similar to paid channels. PPC is when you bid on a set of key terms within Google and Bing using Google Ads and Bing Ads respectively. We’re really proud to be a Google Partner, so we are fully qualified in search, display and mobile advertising, meaning performance is optimised from day one.

Financial District

Types of Financial Businesses we Work With

We work with a lot of different businesses within the financial sector, so we’ve got all the experience to make sure that we’re making the most of your digital marketing investment. We are able to apply our experience to ensure any investment in marketing is maximised. Here’s an idea of the kind of customers we’re currently working with:

  • Insurance providers
  • Insurance brokers
  • Global banks
  • Corporate banking
  • Loan and credit card providers
  • Investment companies

Search Rankings

Reporting & Insights

Understanding your investment is just as important as marketing itself. We use a few different tools that mean we can measure and track engagement and conversions, and we have the ability to track an agreed set of KPI’s that are critical to your business and stakeholders.

Utilising the Google Suite including Google Analytics, Google’s Search Console, Google Tag Manager and Google’s DataStudio, we can pull out key metrics and display them on live dashboards, giving you and your team easy access to data at any point.

Speak to an Expert


Our Latest Financial Content

Our team has worked in the financial services sector for over a decade - Check out some of our latest insights and tips for success.

UX tips for ecommerce from Google Playbook Examples
Author - Laura Howarth
10 min read

Top UX Tips for Financial Services from Google’s Secret Playbook

The UX Playbook for Finance is an essential resource for web designers and UX professionals. This deck offers practical guidance on UX design, UX research, collaboration with stakeholders and more. The UX Playbook collection offers a goldmine of information for website owners and designers. Google describes them as a “Collection of best practices to delight your users.” The Playbooks are often referred to as “leaked” documents, likely because they were

Marketing Financial Services
Author - Laura Howarth
5 min read

11 Highly Effective Tips For Marketing Financial Services

Financial services marketing is a different animal. Not only are there different rules to follow, but the customer also has unique expectations. As a result, what works for one sector might not work in financial services. When dealing with financial decisions, potential customers are likely to be far more cautious. In this blog, we’ll explore 11 tried-and-tested methods for marketing financial services that just work. Read on to learn more