Get in touch with our team

Accepted file types: pdf, docx, pptx, jpeg, png, Max. file size: 50 MB.
This field is for validation purposes and should be left unchanged.
Call us: 01788 288020
By Roberta Morris

Everything you need to know about Ecommerce marketing for retail

Last Updated 22 Jun 2023

With your slick supply chain set-up and your brand feeling full of depth, the next step is to embrace Ecommerce marketing. Here at Assisted, we’ve put together everything you need to know about Ecommerce marketing so you know exactly whats-what. And if you need a few more questions answered, get in touch with us (we’re experts in this stuff).

What is Ecommerce marketing?

E-commerce marketing is the key to success in the online world. From creating a killer website to running ads and managing social media, there’s a lot to cover. But fear not, we’ve created this guide which includes some savvy tips to make your business a hit.

Build a website for Ecommerce

First things first, your website needs to be on point. Think of it like your online storefront. Make sure it’s easy to navigate, has clear calls to action, and showcases your products or services in a positive light.

We recommend always having:

  • At least 500 words on your landing page 
  • Clear call-to-action buttons (See More or Add To Basket)
  • Imagery that screams your brand
  •  Easy-to-use navigation (Can you get to your product page in less than three clicks?)
  • Original content
  • Write SEO-conscious product descriptions

Once you’ve got a website that’s worthy of admiration, it’s time to get the word out. Whether it’s through search engine optimisation, pay-per-click advertising, or social media marketing, you need to be visible to your target audience.

Audience Targeting and How to do it

Demographic Targeting

When it comes to audience targeting, you’ve got options. Demographic targeting lets you hone in on people based on juicy details like their age, gender, parental status, or income.

Affinity audiences

If you’re looking for interest targeting, affinity audiences are the ones to research. These are lifestyle and interest profiles based on the user’s browsing behaviour. Think of them as people already hanging out in your favourite lunch spot.

In Marketing Audiences

In-market audiences are ready to buy buy buy. They will likely be in the market for a particular product or service, so make sure you’re on their radar.


Remarketing is like bumping into an old flame and reigniting the spark. This targets users who have previously visited your website or viewed your YouTube videos, reminding them how great you are and why they should come back for more.

Similar audiences

Using similar audiences is like finding a doppelganger. You create a mirror audience based on your remarketing lists or customer email list, opening up a whole new world of potential customers who are just like the ones you already have. So, which type of audience targeting is right for you? The answer is call Assisted and learn what’s right for your Ecommerce business.

Produce original content

‘Original’ is where it’s at. Fine, you might have seen a new rise of content-creating tech online, but once you start using it for a while you’ll realise its limitations. Repetitive, unoriginal and certainly misses the mark when it comes to representing your brand’s tone of voice and intentions.

Content is king. Get copy that works for you and drives more traffic to your site as well as converts them into sales. Content is wonderfully creative, it’s also a fine science. So get methodical with it and find a professional to assist.

Email marketing for retail Ecommerce

Assume your existing customers want to hear from you. Getting the balance between spamming and informing is crucial.

Smart targeting and content will get those open rates up and click-throughs soaring.

Optimise for mobile

‘Oh darling, we love your site – but we can’t see anything when we open it on our phones’.  Don’t compromise your user experience and have them bounce off the site because they can’t access it while on the go. 70% of people will be on their phones when visiting your site. Look after their experience and format your site so it looks just as good on a tiny screen.

Tracking and data for Ecommerce

Lastly, track your results. This will help you fine-tune your Ecommerce marketing strategy and achieve your goals.

Our experienced team simply dine out on data. It’s our drive and our passion to show you a good return on investment and how much each click really is costing you. With these tips in your arsenal, you’ll be unstoppable in the world of Ecommerce marketing. So, what are you waiting for?

Let’s get to work

Get in contact with us at Assisted to start your digital marketing journey for retail Ecommerce. While you develop your business, we’ll take care of everything marketing. We offer a range of bespoke services all in-house so you feel connected to your marketing from the get-go. Assisted are here to make your digital marketing soar. Call on 01788 288020.