As you may very well know, it’s all about the trends 📣, but at the same time, it’s also about understanding what your audience is searching for. One way of being able to do that is by knowing how to use Google Trends. 📈
Here, we’ll look at how to use Google Trends. We’ll show you how it works and how your business can get the most out of it to supercharge your SEO strategy, drive more conversions and bring more loyal customers. 🌱
Essentially, Google Trends is a free platform that can be used to provide insight into how relevant or popular a specific search term is. It then analyses this search term and will chuck out a graph 📊 as an easy-to-understand visual, such as this:
As you can see, you’ll be able to compare more than one term, too! So, as an example, if we compare the term ‘SEO’ with ‘SEO agency Leicester’, another trend line will be added to the graph: ⬇️⬇️⬇️We can now see that both terms were searched for on 8 August 2025.
Google Trends uses a scale from 0-100, with 100 being the most popular. This way, you can see how popular the search term is within a particular timeframe and location. This way, you can compare search interest over time and against other terms.
Now, you’re able to see if a specific keyword or search term is either gaining or losing traction and whether or not its popularity is based on seasonality. 🎄 You can also compare the popularity of different topics alongside one another.
How does Google Trends work? Let’s take a look at how to use Google Trends to boost your SEO strategy. LFG 🚀
Google Trends is most commonly used for creating content. Users can find out what is currently popular and trending by searching a broader topic range related to their niche. They are then met with a graph showing the different areas of popularity.
Plan your content calendar: if you notice any seasonal trends (there’s been a spike in searches during a specific period of time for a specific term), you can incorporate this information into your content calendar so that your content is published at the right time to capitalise on the seasonal trend. 🎊
So, now that you have a load of keywords thrown into one document, you’ll need to refine them to make sure that you’re using the ones that make the most impact. ⚡️
Again, if your business is targeting a specific area, make sure that you optimise for that area. You can use the location filter to see how popular the service you provide is in various locations. ⛰️⛰️⛰️ Now, you can prioritise which areas you want to target with your marketing campaigns.
Knowing how to use Google Trends for brand popularity is also beneficial for your business. When you enter your business name into Google Trends, you’ll be able to see how users have interacted with your business over time and how interest has changed, too.
If you notice a spike in interest, you’re doing something right! Equally, if you notice a decline in interest, this means that you’ll probably need to work more on brand awareness efforts for those specific campaigns.
You can also use Google Trends to see how your competitors are doing. It is important to keep an eye on your competition so that your marketing campaigns are informed and make sense. 🤓
Google Trends is a great tool to wrap your head around when creating your SEO strategy. It will provide you with real-time data that will help craft your content calendar and validate your keyword research. Not only this, but it will also help you stay up to date on the latest trends within your industry, ensuring your brand aligns with this, too. Mastering how to use Google Trends will ultimately lead to more traffic, leads and growth! 🌱
Get in touch with our team of experts at Assisted for more information on creating your next SEO strategy today! With a sound knowledge of digital marketing, we have helped many businesses scale and reach their goals and beyond. See our case studies here!