Link Acquisition Guide

The one thing your website needs is a sound link acquisition strategy, especially link acquisition for SEO purposes. 📊 There are many aspects to improving your website’s SEO, but link acquisition is often a forgotten part of this.

Here, we’ll walk you through the link acquisition strategies you need to support your website in improving rankings, giving your website the chance it needs to grow to its full potential.

What is link acquisition, and why is it important for SEO?

Essentially, link acquisition involves garnering hyperlinks from other relevant and authoritative websites, passing on some of their authority to your website. When you acquire links to your own website, this is seen as a vote of confidence in the eyes of the guru that is Google. 🗿Your website is then seen as a trustworthy source of information.

When link acquisition is done right, it will result in many benefits, including:

• Higher search engine rankings: basically, the more high-quality links you have, the more chance you have of your content ranking highly for relevant keywords. 🚀
• Increased domain authority: when you acquire links with high authority, they pass on their authority to your website’s domain which will inevitably improve it’s standing. 🌱
• More organic and referral traffic: link acquisition for SEO also helps drive traffic to your website from the linking websites 🏎️
• Faster content indexing: your content will be discovered and indexed a lot more quickly as search engines crawl your website 🐛

How to gain high-quality backlinks

You need to be on top form when implementing a link acquisition strategy; this includes being proactive, too! Here’s how ⬇️

Content-lead strategies

The first type of link acquisition strategy that you can consider is one that is content-lead.

Share golden nuggets that are linkable

The first part of implementing a good content-lead link acquisition strategy is to make sure that you share valuable information with your audience. This can be done in many different ways, like:

🔥 In-depth guides on topics that your audience will benefit from

🔥 Original research data

🔥 Infographics and visuals

🔥 Free tools

Finding broken links

This involves looking for broken links on other websites that you can then offer to replace. Using various tools help with this, such as Moz or Ahrefs.

Brand mentions without links

Sometimes other websites mention brands without linking to their website. This also serves as an opportunity for you to reach out to these websites and ask them to link back to your website. This is an easy way to garner those links!

Relationship-based strategies

Networking and building relationships with other bloggers or journalists is always a great way to acquire links and gain more traffic to your website. There are a few ways you can do this:

• Guest posting: Writing articles within your own niche and then collaborating with another relevant website is a great way to link back to your website. This way you can build authority and credibility.  🚀
• Digital PR: Reactive PR is also a great way to get more traffic flowing to your website. You can connect with journalists who are looking for expert sources or quotes to add to their stories. Using tools like HARO is a great way to be able to do this as you get linked to opportunities. 🔥

Partner collaborations: Look to work on case studies and collaborative projects with any satisfied customers, partners or suppliers.

Link acquisition best practices

Here’s what we know a successful link acquisition SEO strategy looks like ⬇️

• Quality trumps quantity: One high-quality link is worth it’s weight in gold! Always keep this in mind when implementing your link acquisition strategy.
• Keep your niche in mind: Always make sure yoru links are relevant to your niche.
• Diversify your strategy: Use more than one link acquisition strategy to create a healthy backlink profile.
• Personalise your outreach: always personalise your outreach emails because this shows that you’ve taken the time to read their content and that you’ve taken an interest.

Common mistakes to avoid

There are, of course, things that you should be avoiding when looking to implement a link acquisition  strategy. For example:

• Buying backlinks: This is a no-no for Google and is considered black-hat SEO practice. So, don’t be surprised if your rankings drop when you buy backlinks.
• Using over-optimised anchor text: Always make sure your anchor text is original and that you don’t use the same anchor text throughout the article.
• Links from spammy sites: Again, your links need to from high-quality websites that aren’t from link farms. This will give Google negative signals and can harm your SEO.
• Ignoring on-page SEO: Your link acquisition strategy needs to include sound on-page SEO.

Having a winning link acquisition for SEO strategy will benefit your website in many ways. High-quality and relevant links will help you avoid penalites and de-indexed landing pages. This way, you can build a strong backlink profile that will improve your Google rankings.  📊

Get in touch with our team of experts at Assisted for more information on your next link acquisition SEO strategy! With a sound knowledge of digital marketing, we have helped many businesses scale and reach their goals and beyond. See our case studies here! 🌱