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By Abi Frain

Technical SEO for Ecommerce: How to optimise your website structure, site speed, and other technical factors for better search engine rankings

Last Updated 4 Sep 2021

Technical SEO is a critical aspect of optimising an Ecommerce website for search engines. It refers to the process of improving the technical components of a website to ensure that it’s search engine friendly and can be easily crawled and indexed by search engines. Technical SEO helps to improve the website’s visibility on search engines, driving more traffic, and improving search rankings. This article will outline some technical SEO strategies for E-commerce websites to help improve their Google rankings.

Site structure

Site structure refers to the organisation of your website and how pages are linked to each other. A good site structure should make it easy for search engines to crawl and index your website. A simple and logical site structure can also improve the user experience on your website. For example, A good site structure for an E-commerce website would be to have the homepage as the parent page, with links to different pages, such as the shop page, about us page, and contact us page. The shop page would have links to different product categories, and each category page would have links to individual product pages. This structure makes it easy for users to navigate the website and for search engines to understand how the website is organised.

Mobile optimisation refers to making your website easy to use on mobile devices, such as smartphones and tablets. Most people use their mobile devices to access the internet, so having a mobile-friendly website is crucial for Ecommerce businesses, an example could be, a mobile-friendly website should be designed with a responsive design, which means that the website automatically adjusts to fit the screen size of the device being used. This makes it easy for users to navigate the website and find what they are looking for. An example of a mobile-optimised website is Amazon, which has a responsive design that adjusts to different screen sizes.

Page speed

Page speed refers to how quickly your website loads. A fast-loading website is important for user experience and can also improve your search engine rankings.

Example: To improve page speed, you can compress images and reduce the number of HTTP requests made by your website. For example, if you have a website that sells clothing, you can compress images of the products so that they load quickly. You can also minimise the number of HTTP requests by combining files and using caching. An example of a fast-loading website is ASOS, which has a page speed score of 94 on desktop and 79 on mobile.

Canonical URLs

Canonical URLs refer to the preferred version of a page, which can help search engines avoid indexing duplicate content. This is important for ecommerce websites that may have similar products or content on different pages. For example, If you have a website that sells shoes, you may have different pages for each colour of a particular shoe. To avoid duplicate content, you can use canonical URLs to tell search engines which page is the preferred version. For example, the original URL for a red shoe may be, while the canonical URL may be

Schema Markup

Schema markup refers to a type of structured data that can help search engines understand the content on your website. This can improve your search rankings and help your website stand out in search results. If you have a website that sells electronics, you can use schema markup to provide structured data about your products, such as the product name, description, brand, image, and price. This can help search engines display rich snippets in search results, which can improve click-through rates.

To wrap it up…

In conclusion, technical SEO is an important aspect of e-commerce websites that can help improve search engine rankings and drive more traffic to your website. 

By following best practices such as organising your site structure, optimising for mobile devices, improving page speed, using canonical URLs, and using schema markup, you can help search engines better understand and display your content to users. Implementing these technical SEO tactics can ultimately lead to increased visibility and sales for your e-commerce business.

Our team of SEO experts specialises in E-commerce optimisation, ensuring that your products are visible to the right people at the right time. We use a variety of proven tactics, from keyword research to content optimisation, to boost your search engine rankings and increase traffic to your site.

Don’t let your competitors outrank you any longer. Let Assisted help you dominate the Ecommerce landscape and increase your revenue. Contact us today to learn how we can assist you with your Ecommerce SEO needs.