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By Evie Sandall

Link building for Ecommerce SEO: Strategies for building high-quality backlinks to your online store

Last Updated 8 Aug 2020

Link building is an essential part of Ecommerce SEO, and it can significantly impact your website’s ranking on Google. By following these tips and examples, you can improve your website’s visibility and attract more traffic to your online store.

Create high-quality content

To attract links to your website, you need to create valuable and informative content that is relevant to your audience. For example, if you sell beauty products, you can create a blog post on how to achieve flawless skin using natural ingredients. Share your content on social media and reach out to other websites to request a backlink to your content. For instance, you can contact beauty bloggers or influencers in your industry and ask them to share your content with their followers.

Use guest blogging

Guest blogging is an excellent way to build links to your website and increase your online visibility. Identify relevant websites in your niche and pitch them with a guest post idea. For example, if you sell clothing, you can write a guest post on the latest fashion trends. In your author bio or within the content, include a link back to your website. You can also approach bloggers or influencers in your industry and ask them to write a guest post for your website in exchange for a link back to their website.

Collaborate with other brands

Partnering with other businesses in your industry can help you create engaging content and attract more traffic to your website. For example, if you sell athletic gear, you can collaborate with a fitness influencer to create a workout video featuring your products. Then, promote the video on your website and social media channels, and ask your partner to link back to your website. You can also run joint promotions or giveaways with other brands and ask them to promote your website to their followers.

Use broken link building

Broken link building is a tactic that involves finding broken links on other websites in your industry and offering to replace them with a link to your website. For example, if you find a broken link on a fitness website, you can suggest a relevant blog post on your website as a replacement. You can use tools like Ahrefs or SEMrush to identify broken links and reach out to the website owner to offer a replacement link.

Leverage social media

Social media platforms are a great way to share your content and promote your website to a wider audience. For example, if you sell pet products, you can post a cute pet photo on Instagram with a link to your latest blog post on pet care. Then, engage with your audience and encourage them to share your content with their followers. You can also use paid social media advertising to reach a broader audience and increase your website’s visibility.

Build internal links

Internal links connect relevant pages of your website, improving the user experience and search engine rankings. For example, if you sell furniture, you can link to a blog post on the benefits of using sustainable materials in your product pages. Use descriptive anchor text for your links to make it easy for users and search engines to understand the content.

Monitor your backlinks

Regularly checking the quality and relevance of your backlinks is crucial to avoid negative impacts on your search engine rankings. Use tools like Ahrefs or Majestic to check your backlinks regularly and remove any low-quality or irrelevant links. You can also disavow harmful backlinks using Google’s disavow tool to prevent them from affecting your website’s ranking.

To wrap it up…

In conclusion, link building is a continuous effort that requires patience and persistence. By using these tips and examples consistently and monitoring your progress, you can improve your website’s ranking on Google and increase your online visibility. Remember that building high-quality links is essential for Ecommerce SEO and can have a significant impact on your online business’s success.

Our team of SEO experts specialises in Ecommerce optimisation, ensuring that your products are visible to the right people at the right time. We use a variety of proven tactics, from keyword research to content optimisation, to boost your search engine rankings and increase traffic to your site.

Don’t let your competitors outrank you any longer. Let Assisted help you dominate the Ecommerce landscape and increase your revenue. Contact us today to learn how we can assist you with your Ecommerce SEO needs.