Keyword research is the process of finding and analysing the words and phrases that people use to search for products or services online. It’s a critical part of Ecommerce SEO, as it helps you understand what your customers are looking for and how to optimise your website to rank higher in search engine results pages (SERPs).
Here are some tips for conducting effective keyword research for your Ecommerce website:
Understanding your target audience’s search behaviour is essential for effective keyword research. One way to do this is by analysing your customer data to find out what words and phrases they use when searching for products or services similar to yours. You can also conduct surveys or monitor social media channels to gather insights into your customers’ search behaviour.
For example, if you run an online shoe store, you might find that your customers frequently search for “running shoes for women” or “comfortable men’s dress shoes.” Knowing these phrases can help you optimise your website’s content to better target your audience.
Keyword research tools can help you identify the best keywords and phrases to target for your E-commerce website. Some popular tools include Google’s Keyword Planner, Ahrefs, and SEMrush.
For example, if you use Google’s Keyword Planner to search for “running shoes,” you might find that the phrase “women’s running shoes” has a high search volume but relatively low competition. This means that it may be a good keyword to target for your website.
Long-tail keywords are more specific phrases that have lower search volumes but are easier to rank for and can result in higher conversion rates. For example, instead of targeting the broad keyword “shoes,” you might target the long-tail keyword “women’s red running shoes.”
These types of keywords can be especially helpful for Ecommerce websites, as they can help you target specific products or categories. For example, if you sell camping gear, you might target the long-tail keyword “ultralight backpacking tent” instead of just “tents.”
Analysing your competitors’ keywords can help you identify gaps in your keyword strategy and find opportunities to target keywords that your competitors aren’t using. This can give you an edge in search engine rankings.
For example, if you run an online pet store and notice that your main competitor is ranking well for “dog food,” you might look for related keywords that they’re not targeting, such as “grain-free dog food” or “organic dog food.”
Once you’ve identified your target keywords, it’s important to optimise your product pages with those keywords. Make sure your target keywords appear in your page titles, meta descriptions, URLs, and throughout the body of your product pages.
For example, if you’re targeting the keyword “women’s red running shoes,” you might use that phrase in your page title, URL, and product description. But be careful not to overuse your keywords, as this can be seen as spammy by search engines.
Keyword research is an ongoing process, and it’s important to monitor your search engine rankings for your target keywords and make adjustments as needed. This can help you stay ahead of the competition and continue to attract relevant traffic to your website.
For example, if you notice that a particular keyword isn’t performing as well as you’d hoped, you might try refining your keyword strategy or targeting a different keyword altogether.
In conclusion, effective keyword research is critical to the success of Ecommerce SEO. By identifying the words and phrases that your target audience uses when searching for products or services online, you can optimise your website’s content and improve its search engine rankings.
By following the tips outlined in this article, you can conduct effective keyword research for your e-commerce website, target the right keywords, and ultimately drive more traffic and sales to your online store. Remember that keyword research is an ongoing process, so it’s important to regularly monitor your rankings and adjust your strategy as needed to stay ahead of the competition.
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