Your Website: Speak Plain Language, Attract More People

Imagine this: you’re browsing a website, looking to learn about something new. But the text is filled with strange words and acronyms you don’t understand. Frustrating, right?

That’s what happens when websites use jargon, language specific to a certain group. It might seem like shorthand, but it pushes people away.

Here’s why you should ditch the jargon:

• It excludes people: Not everyone knows your industry’s lingo. Jargon creates a barrier, making it harder for people to understand your message.
• It sounds impersonal: Jargon can feel cold and distant. Using plain language makes your website more relatable and inviting.
• It can be ineffective: Complex language often makes your message unclear. Simple words can be more powerful.

How to write jargon-free copy:

• Think of your audience: Imagine you’re explaining your product or service to a friend. What words would you use?
• Replace jargon with simple terms: Look for everyday words that convey the same meaning.
• Define acronyms and technical terms: If you must use them, explain them clearly the first time you use them.
• Get feedback: Ask someone outside your industry to read your copy. See if they understand it.

Benefits of clear communication:

• More website visitors: Anyone can understand your message, not just industry insiders.
• Higher engagement: People will stay longer and read more if they can understand what you’re saying.
• Better conversions: Clear communication makes it easier for people to see the value of what you offer.

Remember: Your website is a conversation, not a lecture. Use plain language to connect with your audience and achieve your goals.