On-page optimisation is essential for Ecommerce websites that want to improve their rankings on search engine results pages (SERPs). Here are some tips for optimising your E-commerce website:
Keyword research is the process of finding the right words and phrases that people use when searching for products like yours. Tools like Google Keyword Planner, SEMrush, and Ahrefs can help you find the most relevant and profitable keywords for your Ecommerce website.
For example, if you sell handmade jewellery, your keyword research might show that the keyword “handmade jewellery” is popular among your target audience. You can then create product pages and category pages around that keyword.
Product descriptions are an important part of Ecommerce websites, as they help customers understand what they’re buying. When writing product descriptions, avoid using manufacturer descriptions, as they are often duplicated across multiple websites.
For example, if you sell organic skincare products, your product descriptions could emphasise the benefits of using natural ingredients, such as “Our organic skincare products are made with natural ingredients that nourish your skin and protect it from harmful chemicals.”
Your website’s URLs should be simple, descriptive, and keyword-rich. Use hyphens to separate words in your URLs, as search engines prefer them to underscores. Including your target keywords in the URL can help improve your search engine rankings.
For example, if you sell handmade ceramics, you might use the URL “www.yourstore.com/handmade-ceramics” instead of “www.yourstore.com/12345”.
Images are a crucial part of Ecommerce websites, but they can also impact your search engine rankings. Add alt tags and descriptive file names to your images to provide context to search engines. Compress your images for faster loading times.
For example, if you sell clothing, you might add an alt tag to an image of a red dress that reads “red dress with flared sleeves”.
Website speed is an important ranking factor for search engines. Use tools like Google PageSpeed Insights, GTmetrix, and Pingdom to analyse your website’s speed and identify areas for improvement. Optimise your website’s images, compress your files, and reduce the number of HTTP requests to improve your website’s speed. Consider using a content delivery network (CDN) to serve your website’s content from multiple locations worldwide.
For example, if you sell furniture, you might use a CDN to serve your website’s content to customers in different regions around the world, improving their website experience and your search engine rankings.
In conclusion, on-page optimisation is critical for the success of your e-commerce website. By following the best practices discussed in this article, you can attract more organic traffic, generate more leads, and increase your online sales.
Our team of SEO experts specialises in Ecommerce optimisation, ensuring that your products are visible to the right people at the right time. We use a variety of proven tactics, from keyword research to content optimisation, to boost your search engine rankings and increase traffic to your site.
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