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By Sofie Farthing

May marketing campaigns: our faves

Last Updated 3 Jun 2020

Slowly but surely, life is beginning to return to normal after the coronavirus pandemic. Some people are headed back to their 9-5 daily routines, we can meet friends and family in parks and gardens and we are beginning to see the much welcomed light at the end of the tunnel. With that, the big brands out there are still stepping up to the mark to keep us all going with their latest campaigns.

Brand messages are still that of comfort, joy, motivation and reassurance to lift the world’s spirits. And whether or not their messages and the relationship between consumer and brand will ever be quite the same as before Covid-19 is hard to say. Right now, brands are still focused on delivering happiness. Here’s our latest favourite campaigns…

The Big Issue – Sell a Sub

In the wake of the Covid-19 crisis, the homeless and vulnerably housed people across the UK have been asked to stop selling The Big Issue on the streets for the foreseeable future. Of course, this means a pause in their income, so Fox & Hare is asking existing subscribers and supporters of the magazine as well as people who are working from home or are furloughed, to volunteer their time and join an army of ‘Associate Big Issue Sellers’. 

This involves downloading the magazine’s app or taking out a print subscription, and then selling three subscriptions to three friends and family within seven days. The ‘Sell a Sub’ campaign has been launched alongside an animated video on LinkedIn, Facebook and YouTube.

TikTok – ‘Little Brighter Inside’

TikTok has been providing the world with endless amounts of entertainment long before lockdown, but has really come into its own since we were all stuck inside trying to connect with others digitally. From roping your parents into filming a famous TikTok dance, to filming the dog treat temptation challenge – the app has seemingly become a part of our lockdown culture.

TikTok recently showcased the popular content that its users have been creating during lockdown on its first ever UK TV advert. ‘A Little Brighter Inside’ highlights the videos that have flourished during this time, featuring famous faces such as Little Mix, Tom Daley and Gordon Ramsey who are all getting in on the action. These celebrities will also be part of a wider digital campaign from TikTok to showcase their ‘live’ feature. Each day for the next few weeks, a different star will go live to focus on a range of different categories including health and fitness, cooking and wellbeing. It’s a glimpse into the everyday routines of people who previously weren’t all that accessible to us and a reminder that we are all in this together.

Just Eat – ‘Did Somebody Say Just Eat?’

Everybody knows the famous Just Eat TV ad jingle, right? This familiar jingle has had somewhat of an upgrade, having collaborated with Snoop Dogg to give it a bit of a revamp. Just Eat once marketed itself on convenience, providing busy people with great takeaway food to fit around their daily lives. Now, it’s emphasis has shifted to delivering joy. We’re sure we’re not alone when we say we’ve ordered our fair share of comfort food takeaways between us during lockdown. Food in general for many people has certainly gone from needing to be convenient, quick and simple to being something that we really look forward to each day and share together.

Snoop Dogg was brought in on the action to add that little bit of extra spice and fun into Just Eat’s adverts, putting a smile on everyone’s face with his top notch rapping. The ad reiterates the message that takeaways are no longer a traditional weekend treat, but for all occasions.