Killer Website Briefs: A Clear Guide

Building a stellar website starts with a solid foundation: the brief. This document acts as a roadmap for web design and development companies, helping them understand your vision and goals. A well-crafted brief attracts the right partners, avoids miscommunications, and sets your project up for success.

Unlocking clarity:

• Company Snapshot: Briefly introduce your company, its size, industry, and unique selling points. Include website details (if applicable) and brand keywords.
• Website Evaluation: Share your current website (if any), highlighting what works and what doesn’t. Mention monthly visitors, conversions, and platform (e.g., WordPress).
• Dream Vision: Describe your ideal website: its primary goal (branding, lead generation, etc.), desired features, and target audience evolution (if applicable).
• Inspiration Station: Share website examples you admire, highlighting specific elements you’d like to incorporate.
• Competitive Landscape: Briefly introduce your main competitors, highlighting their strengths and weaknesses.
• Design Preferences: Utilise visual examples to convey your design preferences. If unsure about specifics, offer examples of undesired styles. Remember, brand consistency is key!
• Budget Transparency: Be upfront about your budget range, considering website development, ongoing maintenance, and potential negotiation room.
• Marketing Masterplan: Share your marketing strategy for the next six months, especially how you’ll drive traffic to the website (e.g., PPC campaigns). This helps developers tailor your website accordingly.
• Content is King: Address your existing content, its effectiveness, and who will be responsible for creating new content. Do you have existing content to repurpose, or will you start fresh? Consider image availability to effectively tell your brand story.

By following these guidelines, you’ll craft a comprehensive brief that attracts the right partners and steers your website project towards success!