The importance of using hreflang tags to improve your website’s international SEO

More and more businesses are looking to expand their reach beyond their home country. One of the most effective ways to do this is by targeting international markets with their website. However, in order to rank well in search engines in other countries, you need to make sure that your website is properly localised.

One of the most important aspects of localising your website is using hreflang tags. Hreflang tags are small pieces of code that tell Google and other search engines which language and/or region your website is targeting. This helps them to show your website to users who are searching for your content in that particular language or region.

For example, if you have a website about cars that is targeted at both the United States and the United Kingdom, you would use hreflang tags to tell Google that your website is available in both English (en) and British English (en-gb). This would help Google to show your website to users who are searching for “cars” in the US and “cars” in the UK, respectively.

There are a few things to keep in mind when using hreflang tags:

• You should use hreflang tags on all of the pages on your website that are targeted at a specific language or region.
• You should use the most specific language and region code possible. For example, if you are targeting the United States, you should use “en-us” instead of just “en”.
• You should keep your hreflang tags up to date. If you add new pages to your website or change the language or region that a page is targeted at, you need to update your hreflang tags accordingly.

Using hreflang tags is an important part of localising your website and improving your international SEO. By using hreflang tags, you can help Google to show your website to users who are searching for your content in the language and region that they are interested in.

How Assisted Can Help You

At Assisted, we are experts in international SEO. We can help you to localise your website and use hreflang tags to improve your international search engine ranking. We have a team of experienced SEO professionals who can help you to get started with international SEO or improve your existing international SEO strategy.

Contact us today to learn more about how we can help you to improve your international SEO.