Black Friday.
As a consumer, it’s the day we silence phone notifications. Delete 132746738645473847 emails. And if I read ‘run, don’t walk’ one more time, I think I’ll scream.
As a brand, it’s valuable. Really valuable.
Everyone loves saving pennies, and consumers know that a killer deal is on the way. Running Black Friday promotions is an essential way to generate product sales and recruit new, loyal fans. A promotion isn’t enough. Consumers are bombarded with notifications, emails, texts, social media posts, ads, and billboards. Reports suggest that the average user is exposed to 5,000 messages…
Digital marketing activity will reach users and generate website traffic. A strategic digital marketing game plan will cut through the noise, engage the right users, and generate sales. The discount might mean you take a slight hit in profit, initially; but we both know your products are great and your customers always come back for more…
Clients we have boosted this Black Friday
Our strategic SEO, Content, Google Ads and Meta ads sent Black Friday sales through the roof…
Comparing Black Friday’s sales, with the previous day’s sales, we generated: Over 125% increased revenue Over 113% more sales Customers spent 5% more, on average Conversion rate grew by 89%
And it’s not just ‘because it’s Black Friday’.
Comparing 2024 and 2023’s annual mega sale day, our tactical digital marketing strategy tasted: 183% more revenue Over 236% more sales 83% higher conversion rate
That’s worth celebrating with a sweet treat.
Comparing Black Friday, with Thursday’s sales. Our strategy generated: Over 357% more revenue Over 233% more sales Users spent nearly 40% more Conversion rate soared by 292%
Considering 2024 against 2023’s day for much-anticipated savings… We enjoyed: Over 52% more revenue 57% higher sales
Sweet Baby James.
Let’s compare Napier’s Black Friday bargains with the previous day’s sales, Our strategic approach resulted in: 216% more revenue 174% more sales Over 15% higher avg. order value 189% higher conversion rate
Thyme waits for no one; shining a light on 2024 against 2023, we achieved: Over 98% more revenue 47% higher sales Customers spent 35% more, on average 92% higher conversion rate
It’s kind of a big dill…
What’s the best price that you can offer, whilst maintaining profitability? Considering individual sales and lifetime value.
What discounts and promotions did your competitors offer? Savvy consumers want the best price. If you don’t give it, they’ll find someone else who will.
How are your customers behaving? What do they search for when they buy? How are they engaging with your content and website? Who do they follow? What influences their decision to purchase?
Use your data to craft your strategy.
Consider: The platforms your converting customers use. Google Search, YouTube, Social Media, Blogs. Who they engage with and are influenced by. Communities, influencers, creators, friends. Buying motivations. Price, status, fear, security. The phrases they use when they search in Google. The ease of the checkout process.
Pick your keywords. Craft your messaging. Making checking out seamless, easy and accessible. Give personalised recommendations for add-ons to add a layer of spice.
On-Page Optimisation: To rank for those golden keywords that users are searching for when they buy. Write compelling product descriptions highlighting discounts and special offers. Use relevant headings (H1, H2, etc.) for better readability and SEO.
Off-Page SEO: Build backlinks from reputable websites to increase domain authority and support ranking.
Site Speed and Device Optimisation: To support a strong User Experience, accessibility and Google Site Vitals for ranking.
Blog Posts: Create blog posts about Black Friday shopping tips, gift guides, and product comparisons. Optimise these posts for relevant keywords and share them on social media.
Email Marketing: Build an email list and send targeted emails about Black Friday deals and promotions. Carefully segment your email list to send personalised messages to each audience and the value to your business. Use automation tools to send abandoned cart emails and post-purchase follow-ups.
Social Media Content: Create engaging social media posts about non-missable deals and exclusive promotions. Use eye-catching creatives and strong calls to action. Leverage social proof. Focus on your community. Run contests and giveaways to increase engagement.
Media Outreach: Pitch stories to relevant media outlets, including your Black Friday deals and promotions. Offer exclusive deals to journalists and influencers.
Influencer Marketing: Partner with influencers to promote your Black Friday deals. Offer them and their audiences exclusive discount codes or free products.
Search Ads: Create targeted search ads for your golden keywords. Use ad extensions to highlight discounts and special offers. Use dynamic search ads to automatically target relevant search queries.
Shopping Ads: Showcase your products in Google Shopping ads with attractive visuals and killer prices. Use product feeds to keep your product information up-to-date. Segment your campaigns, based on the value of products and lifetime value of a customer.
Utilise bidding strategies, based on your data and goals for maximum results. Segment and refine campaigns with audience targeting based on their stage in the buying funnel. Choose your channels wisely. 80% of consumers use multiple channels to complete a purchase.
Facebook, Instagram, Tiktok, Snapchat, Pinterest Ads:
Target audiences based on demographics, interests, and behaviours. Target existing audiences based on purchases, engagement and behaviour. Target similar audiences, based on your current data. Carousel ads work well to showcase multiple products in one ad. Use video ads to create visually appealing and engaging content. Be creative and use the power of storytelling. Take advantage of existing communities with influencer marketing.
Use bidding strategies. Make data-driven optimisations. Refine your audiences. A/B test everything. Creatives. Audiences. Bidding.
Website traffic. Conversion rates, Popular products. User behaviour. Engagement.
Use these insights to drive optimisations across channels for growth in the future
Additional tips for improved results:
Create a sense of urgency: countdown timers and limited-time offers. Excellent customer service: fast and efficient customer support. Free delivery: no one likes to pay for delivery. Seamless checkout process: with auto-fill, multiple options, and payment options Follow up after Black Friday: encourage repeat purchases with your social media community, email marketing and customer audiences.