Feel like Google’s got you in a chess match with your SEO? Yeah, the pieces are moving fast. From crawl problems to antitrust battles, search is constantly changing. But don’t worry, our SEO pros are here to keep you in the game with our latest news and updates.
Google’s John Mueller confirms core updates impact the search engine’s AI-powered overviews. In a recent LinkedIn exchange, Google’s Senior Search Analyst John Mueller confirmed that core algorithm updates impact the search engine’s AI-powered overviews. This info gives us a clearer picture of how AI is woven into Google’s search results.
Why does this matter?
Well, AI overviews will reference the sources that they have reviewed when generating AI content. This is an opportunity for SEOs to drive organic traffic by appearing as a source link in AI overviews. Knowing how algorithm updates impact AI overviews is super important for measuring SEO success.
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A federal judge just ruled that Google had a monopoly on search and ads. The judge said their exclusive deals with Android and Apple devices were key to their anti-competitive behaviour, which has helped them increase their monopoly in general search from about 80% in 2009 to 90% by 2020.
This ruling might not have an immediate impact, but it’ll probably change how we do digital marketing in the future. The next steps will decide how we deal with Google’s alleged monopoly.
Google Trends has just got a brand new look! You can now filter by country, time range, active trends, and relevance. You can even export the data to CSV, your clipboard, and RSS. It shows you what’s trending, how many people are searching for it, and how it’s changed over time.
Google Trends is a fantastic resource for ideas and data. The new updates give access to more detailed and defined data to create stronger campaigns and strategies.
In a new episode of Google’s podcast, Search Off The Record, Google Analyst Gary Illyes warns us about URLs with too many parameters. These can confuse Google’s crawlers and make it harder for them to find your website. Illyes talked about how this affects SEO and what you can do to fix it.
Well, while Illyes didn’t offer a definitive solution, he hinted at potential approaches that we should watch out for:
– Google might make a tool to figure out which URLs are the same.
– Website owners could be clearer about their URLs. “We could just tell them that, ‘Okay, use this method to block that URL space,’” he noted.
– We might be able to use robots.txt files more to tell Google which URLs to ignore.