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By Abi Frain

Ecommerce SEO for seasonal businesses: Optimise your online store for peak shopping seasons

Last Updated 10 Aug 2018

Seasonal businesses are those that operate only during certain times of the year, such as Christmas tree farms, Halloween stores, or summer camps. For these businesses, it can be a challenge to attract customers during their busy season, but effective Ecommerce SEO can help to improve their Google rankings and attract more customers.

To improve your Ecommerce SEO for your seasonal business, here are some tips you can follow:

Plan ahead and make sure your website is user-friendly

It’s important to plan your Ecommerce SEO strategy well in advance of your busy season. Ensure that your website is user-friendly, easy to navigate, and has the right keywords for your customers. It’s also important to make sure that your website is optimised for mobile devices, as many customers may be using their phones to browse and shop.

For example, a Halloween store might plan ahead by ensuring that the website has easy-to-use navigation, clear product descriptions, and optimised images. They might also ensure that their website is mobile-friendly so that customers can browse and shop on their phones.

Research the best keywords for your business

Using the right keywords is crucial for Ecommerce SEO. You can use tools like Google Keyword Planner, Ahrefs, or SEMRush to find the keywords that your customers are using when they search online. For example, if you run a Christmas tree farm, you might use keywords like “real Christmas trees,” “cut your own Christmas tree,” or “Christmas tree farm near me.”

A summer camp might use keywords like “kids summer camp,” “outdoor activities for kids,” or “sleepaway camp for teens.” It’s important to use the keywords that your customers are using to search for your business, as this will help to improve your rankings in search engine results pages (SERPs).

Ensure that your product descriptions use the right words

Product descriptions are a huge part of Ecommerce SEO. Your product descriptions should use the right words to help customers find what they want. Use words that describe your product and make it sound appealing.

For example, if you sell Valentine’s Day gifts, use words like “romantic gift ideas,” “heartfelt gifts for her,” or “thoughtful gifts for him.” Similarly, if you sell Halloween costumes, use words like “scary costumes,” “funny costumes,” or “popular costumes.”

Create special pages for your busy season

Creating special pages on your website that are specific to your busy season can be a great way to improve your Ecommerce SEO. These pages should be optimised for the keywords that your customers are using to search for your business.

For example, if you run a Halloween store, you might create a page that showcases your best-selling costumes, decorations, and accessories. A Christmas tree farm might create a page that highlights their different types of trees and how to care for them.

Write blog posts about your busy season

Writing blog posts about your busy season is a great way to improve your website’s SEO and connect with your customers. These blog posts should be relevant to your business and your customers, and should use the right keywords.

For example, if you run a summer camp, you might write blog posts about how to prepare for camp, fun activities to do at camp, or how to make new friends at camp. These blog posts can also help to establish your business as an authority in your industry, which can lead to more links and better search rankings.

Optimise your images

Images are an important, but they can also slow down your site if they’re too large. It’s important to compress your images to make them smaller, and to use descriptive file names that include keywords.

For example, you run a summer camp business and you have a website that showcases your different camp activities, facilities, and accommodations. You have several high-quality images on your website that help to showcase the fun and exciting experience that your camp offers. However, you notice that your website is slow to load, which can be frustrating for potential customers who are browsing and considering your camp.

To optimise your images, you can compress them to make them smaller in file size. You can use a free tool like TinyPNG or to compress your images without sacrificing quality. By reducing the file size of your images, your website will load faster, which can improve your customers’ experience and increase your chances of making a sale.

To wrap it up…

In conclusion, Ecommerce SEO is crucial for seasonal businesses to attract more customers and improve their Google rankings during their busy season. By planning ahead, researching keywords, optimising product descriptions and images, creating special pages, and writing blog posts, seasonal businesses can improve their Ecommerce SEO and attract more customers to their website.

These strategies can help to establish your business as an authority in your industry, which can lead to more links and better search rankings in the long run. With the right Ecommerce SEO strategy, seasonal businesses can make the most of their busy season and drive more sales.

Our team of SEO experts specialises in Ecommerce optimisation, ensuring that your products are visible to the right people at the right time. We use a variety of proven tactics, from keyword research to content optimisation, to boost your search engine rankings and increase traffic to your site.

Don’t let your competitors outrank you any longer. Let Assisted help you dominate the Ecommerce landscape and increase your revenue. Contact us today to learn how we can assist you with your Ecommerce SEO needs.