Get in touch with our team

Accepted file types: pdf, docx, pptx, jpeg, png, Max. file size: 50 MB.
This field is for validation purposes and should be left unchanged.
Call us: 01788 288020
By Rowena Cole

Cracking the Code for Social Media Ad Success

Last Updated 23 Oct 2023

Our adventure at Brighton SEO was a real treat!

We had the privilege of listening to some seriously talented and knowledgeable speakers, and guess what? Our very own Matt Cocking was among them.

The social team had an absolute blast diving into all the fantastic social discussions and learning from the best in the field. If you’re as eager as we are to discover the most exciting takeaways from the social side of things, keep on reading – we’re about to spill the beans!

Keeping it real.

There was an enlightening truth – not every penny invested in paid social media endeavours guarantees instant profits for your clients. While profit is the ultimate goal, it’s crucial to appreciate that social media acts as a bridge, connecting the dots between awareness and enquiries.

For every chance of success when it comes to promoting on social media there are a few key actions to address before pressing the ‘launch button’ on your ads.

Create a Seamless User Journey for Social Media Advertising

Before you plunge headfirst into the world of social media advertising, it’s essential to understand that it’s more than just creating an ad, crossing your fingers, and hoping for the best. Several key points deserve your consideration.

First off, have you been making sales on your website? This may sound like a quirky question, but it’s a vital one. Do you possess concrete evidence that your product or service is in demand, and do you truly know your current target market? These insights are the bedrock of effective paid advertising.

Once you’ve nailed down these crucial details, the next step is to ensure a seamless customer journey for optimal social media ad results. This entails aligning your landing pages with your ads and making sure they’re user-friendly for easy navigation, leading to the desired results and answers.

But the journey doesn’t end there. Do you have a solid follow-up sales process in place? It’s fantastic to drive people to your website, but it’s equally important to have a team in place that can follow up on potential leads and data gathered from your social media activities. For instance, think about reaching out to companies that engage with your ads on LinkedIn. Building these connections and nurturing them is where the real magic happens.

Do your research!

To get the best results, it’s essential to do your homework. Start by examining your competitors and their strategies. Take a close look at what worked successfully in your previous ads and what didn’t quite hit the mark. Also, keep in mind that when you’re targeting an international audience, it’s often wise to focus on one country at a time and customise your messaging to suit the specific audience, taking into consideration factors like local currencies such as £ and $.

For the investigative part of your research, consider utilising tools like the Ads Library.

Create Emotive and Authentic Content/ Assets.

We all know your images/ videos need to be attention-grabbing from the off (we will go into this more a little later).

To stop the scroll your content creation must evoke emotions in your followers. It’s about crafting real stories that mirror your audience’s values and experiences, stories that bring joy, inspiration, empathy, and even a touch of nostalgia. Personal anecdotes, content from your amazing users, and their heartfelt testimonials can all make your brand feel like a friend.

Now that you’ve got an idea of your target audience and you’ve completed the essential steps to enhance the performance of your social media ads –  it’s time to think about getting your ads live! TikTok was a big focus at Brighton SEO, so it seems only right to share best practices when setting up your TikTok ads. 

TikTok Best Practices

They say TikTok is like “a genre of nothingness.” But if you’ve explored its vibrant world, you’ll find it’s a place where personal details and social updates take a backseat. It’s more like a canvas for your creativity, where you’re in control of what you see.

TikTok is uniquely tailored to each user. The “For You Page” is your playground, showcasing content that aligns with your interests, thanks to an algorithm that’s all about making recommendations based on your past interactions and searches.

What’s fascinating is that the average TikTok user dedicates an entire hour to this platform daily. And in a mere 30 seconds, you can breeze through 11 “Toks.” As Guest Speaker at the event, Jamie Cohen pointed out: It’s curious how content like “Get Ready With Me” (GRWM) and “A Day in the Life” perform incredibly well. It seems people just love watching others being productive; it somehow rubs off and makes you feel like you’ve had a productive day too.

Research and Repeat 

As mentioned above, you’ve got to do the research!  Jump onto the platform yourself and explore what captivates your interest, what brings a smile to your face, and what keeps viewers hooked.

And don’t forget to have a peek at your competition – what’s making them shine in the TikTok world? Now, put yourself in the shoes of a TikTok user and ask: How can I create content that truly resonates with people and makes them feel a connection with my product or service?

Top Tips for TikTok Triumph:

  • Weave compelling stories to sell your ad.
  • Stir emotions to spur action.
  • Keep it authentic – make it feel real, not like an ad.
  • If real footage is scarce, illustrations can be your creative saviour.
  • Experiment with automatic audiences.
  • Broader targeting often leads to better results; it helps you decipher your audience.
  • Don’t shy away from testing different ad copies and keeping your ads timely.
  • The comments section is a goldmine for content ideas.
  • Vertical videos are your authenticity allies.
  • Remember, TikTok content needs to be tailored exclusively for TikTok users – no cross-posting, as it’s a world apart from Meta and LinkedIn.
  • Consistency is the key; keep posting and don’t fret.

Don’t sweat it…

  • Small budgets take time to see results!

Let’s get started!

If you are looking to get advertising on social media but need some help implementing these strategies, we can help you.

Get in touch with our social media team today!