Improve visibility of the Zita West brand through both organic and paid search.
Zita West has been a midwife now for nearly 40 years. Since focusing on fertility 25 years ago, she has also helped thousands get started on this incredible journey.
In 2001, Zita opened the Zita West Clinic with the specific mission to help support couples to get in the best possible shape for fertility and pregnancy and to find solutions for those who are having problems and with this created her own range of vitamin and mineral supplements for male and female fertility, pregnancy and the postnatal period.
Our combined web and search strategy has seen a sitewide performance increase, with traffic, transactions, and revenue all improving year on year.
An improved non-branded PPC campaign saw a stepped increase in performance. Combined with organic authority increasing for a number of key search terms, we have ourselves the perfect example of how to do e-commerce right.
Transactions increased by 480% across the site in Q1 of 2021 compared to the previous year
We saw a 118% growth in traffic from organic search in Q1 of 2021 compared year on year
years working relationship
increase in sessions