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Digital Marketing for FMCG

ASSISTED. specialise in digital marketing for the FMCG (fast moving consumer goods) industry. We’ve got loads of experience working in-house and alongside FMCG brands, so we’ll have no problem maximising your budgets across multiple channels.

We know our stuff, so we can implement commercially focused search strategies from the get-go, minimising risk and managing expectation.

FMCG brands we work with..

Why do FMCG brands need digital?

It’s often the case that FMCG brands work alongside retail partners in order to sell their products online. This kind of channel activation throws up a few challenges for FMCG brands.

With FMCG, it’s all about capturing that positive customer experience. It’s the number one way to maximise fast repeat purchases for loyal brand advocates and engage new customers.

If we consider SEO (search engine optimisation) and PPC (pay per click) as two core parts of a digital campaign we can start to understand how digital can help our FMCG brands online.

Branded Searches

Major grocers have big budgets and huge domain authority, meaning typically they perform well in search results for popular search engines such as Google.

This is a challenge for brands who sell on their websites as these sites will usually outrank the brands own websites for products, meaning your own site isn’t the first place that customers will visit to purchase.

Optimising both paid channels and your website from an SEO perspective is the best way to change this trend. It’s especially important if you sell directly to a consumer on your website.

Brand control & messaging

Once you have control over the customers searching for your brand and they’re now on your owned channels (your website), you have the opportunity to align the latest brand message, products and offers.

SEO is a vital, and often overlooked, tool in your ATL (above the line) and BTL (below the line) marketing plans.

This means you can increase traffic and sales through your owned channels or direct customers to retail partners’ sites based on offers, locations or product type.

Assist Customer Relationships

Retailers face such fierce competition, they are delighted by suppliers who are proactive in helping to drive traffic and sales and show genuine desire to support their activity by all available means.

It might be that your brand is reliant on retail partners to sell your products. If this is the case, then using digital can really help any campaigns, current activations or seasonal objectives.

Optimising for more general product terms can help drive non-branded traffic to your website, and by using this traffic (with their consent obviously), we can re-target or direct customers to a point of purchase.

Why Choose ASSISTED.

  • Adwords certified individuals in Search, Display & Mobile ads.
  • Over 11 years experience developing SEO strategies for businesses within the UK.
  • Helping drive traffic to customers within the FMCG brands for a number of years.
  • Integrated campaigns designed to capture customers at all stages of the buying cycle.

It's not too late for the FMCG industry

Some large FMCG brands have been said to be somewhat slow to react to the rise of digital and optimising channels such as SEO and PPC. The good news is it’s not too late to make a positive impact on your brand with digital marketing.

What most don’t realise is that because of the size of the brands, often branded sites already have strong domain authority and it’s just about unlocking authority with SEO and branded PPC campaigns.

Award Nominations

Over the last twelve months, ASSISTED. have been nominated for a number of awards both locally and nationwide.

This includes Four Niche Business Awards, shortlisting in the European Search Awards for Best Small Integrated Agency in both 2018 and 2019 and have had two nominations at the UK agency awards for the best integrated digital marketing agency and best new business campaign.


Google Partners

After demonstrating the ability to maintain and develop our customer’s Pay Per Click (PPC) campaigns over a 12-month period, we’ve had our performance analysed by Google and they’ve subsequently approved our status. We are trusted with large budgets by a number of customers, in a range of industries, and we consistently achieve great results.