Searchdrop this week covers Web 2.0 links and their value to your SEO campaigns. These are links built off micro-blogging sites such as Tumbler and Reddit. We’ll explore the value of both dofollow and nofollow backlinks and how context on these links may impact the value they provide. Finally we share our research into building the perfect display ad and what it takes to perfect your designs for maximum conversion.
John Mueller, Trend analyst at Google, has long been a bridge for the SEO community to communicate directly with ‘Google’ – we ask our questions and then run away quickly, deciphering every syllable uttered by Mr Mueller, sometimes for better, sometimes for worse.
During one of John’s many Google Webmaster hangouts, the topic of Web 2.0 link building was covered. This is where you build links from micro-blogging platforms such as sites like Tumblr, Reddit and Quora etc.
John explained how proactively building links from these platforms to your site has zero impact and will likely be considered spam.
Aside from link building however, there are other benefits of using these sites in your SEO campaigns:
It’s a fair assumption that natural links from these platforms won’t be a problem, but if you’re putting budget into building links from these sites then it’s worth reconsidering this.
Read further analysis and see the hangout video here
As the digital world has developed over the years people have begun to understand the value of a link from their site, and this has lead to two different approaches. Charging people for the link (not allowed as per Google’s guidelines) or using nofollow links to stop the flow of ‘page authority’ making the SEO value of the link less.
The latter hasn’t been the case for some time however. Since September 2019 Google changed its approach to Nofollow links, using them more as a “hints” than an instruction to not pass authority.
So a couple of tips when it comes to link building are:
Link building continues to be one of the most important and challenging aspects of search marketing. Investing in content that will get you links can be an expensive and time consuming process, but the rewards are always worth the initial difficulties.
See further analysis on this topic and watch the video here.