For Searchdrop this week we’ll be looking at the ethical standpoint behind requesting reviews from customers (given the current situation) and taking some advice from some industry experts (plus from the team of geniuses here at ASSISTED). We’ll look at top tips for managing PPC in the new ecosystem created by the pandemic, and finally explore four top tips for improving page speed, which is a vital aspect of user experience and a considered ranking factor.
Reviews are a major part of any businesses optimisation. They support users as trust signals, they impact your search results by providing a very appealing star rating and they can be marked up with schema to add additional value to your site’s content. But given where the world finds itself, are we still able to proactively chase these reviews in the same way?
With Google suspending the upload of new reviews and their subsequent responses you’d be forgiven for believing so. Various industry experts weighed in and delivered a number of recommendations on the subject.
Considerations / Options
Read the full article on reviews during the pandemic here
The advertising ecosystem has completely changed in the month the country has been put into lockdown. As a result, businesses need to be more agile and bold with their advertising spend. There’ll be businesses that need to re-allocate their ad spend, but other businesses that should be brave with their spend (particularly in financial services, where the cost per click for a variety of phrases has dropped significantly).
When adjusting your spend you should consider:
For more tips click here.
Page speed is a huge consideration for users and businesses trying to market online. With people using their smartphones to search, you need to ensure that – whatever the connection – users are served quickly.
To this end we’ve expanded on some of the quick wins you can achieve for your page speed.
For more on this click here