Searchdrop this week explores two articles on the subject of reducing digital spend and the impacts of ‘stopping’ your digital efforts, as well as some simple but effective tips on how to audit your XML sitemap, which is an integral piece of the puzzle when it comes to Google ability to find and crawl your site.
It’s tough to stop the momentum of a site that’s moving in the wrong direction – whether you’ve stopped everything or just paused creating new content, there will always be more short and long term negatives than the initial commercial argument of “saving money”.
SEO is not only important for organic performance. It impacts every other channel as it’s responsible for site health and ‘usefulness’, so by stopping your SEO you’re effectively impacting all your channels.
See more reasons why you might not want to stop your SEO here.
In times of crisis (like right now) some businesses are looking to pull back on spending across the board, with a view to sure themselves up until these tough times pass. One area many think of pulling spending from is marketing. On the face of it this can seem like an easy win, but before making any decisions it’s important to consider a few things:
Read more of reducing spending during the COVID-19 crisis here.
Your XML sitemap is an integral part of how Google reads your site, finds and crawls your content. Without a sitemap, search engines need to crawl your site by finding individual pages and building a picture of the structure of your site as it goes. With this there’s no guarantee that Googlebot will find everything you need it to – certainly not as quick as it could with an XML sitemap.
Therefore, good hygiene and practice in your XML sitemap is important.