This weeks #searchdrop looks at the latest update from Chrome looking to highlight ‘fast pages’. Bing enables free shopping listings in the US, and 7 tools you should be using for keyword research right now.
In last week’s #searchdrop blog, we discussed the Core Web Vitals and what steps you should follow to improve your results and pass this Google assessment. We also highlighted which speed related criteria (LCP, CLS and FID) are important to Google when scoring the website. This week we followed a new story about a new release of Chrome browser and we have realised that passing the Core Web Vitals assessment might be even more important and powerful than we previously thought. Google Chrome 85 is in its beta testing stage and is now testing the special labelling for websites that have met the Google Core Web Vitals standards. Any page that historically met the CVW criteria will be now granted with the ‘fast page’ label.
Once the user holds click on the link they want to access, Chrome then will show the ‘fast page’ labelling above the other options. Matt Southern highlights that this feature is currently available only in the Beta version of the Chrome 85 and it should be available to access to anyone in the near future who use the Android powered devices. Even though Core Web Vitals are not a ranking factor just yet, we are excited to see how this Chrome feature will work in cooperation with the CWV historical data.
Following on from Google bringing back free shopping listings, Bing has announced that users will be able to take advantage of organic shopping listings with the search engine. This initially small offering will extend through the US before moving to other markets such as the UK.
Existing Microsoft merchant centre users won’t have to change anything and so long as you have a product feed (something you should already have if you’re running Google Merchant Centre) then it should be simple to set up. If you don’t have an existing feed then see the instructions available direct from Bing here.
See the official announcement here.
Keyword research can sometimes be a difficult task, between the infinite ways people search for things and picking the right keyword, through to actually getting an accurate reading on the volume of people looking for your chosen keywords. There are a number of different pitfalls.
These tools should hopefully support you in your keyword research.