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This weeks #searchdrop looks at the latest update from Chrome looking to highlight ‘fast pages’. Bing enables free shopping listings in the US, and 7 tools you should be using for keyword research right now.

Chrome is beta testing the fast page labelling for Android devices

In last week’s #searchdrop blog, we discussed the Core Web Vitals and what steps you should follow to improve your results and pass this Google assessment. We also highlighted which speed related criteria (LCP, CLS and FID) are important to Google when scoring the website. This week we followed a new story about a new release of Chrome browser and we have realised that passing the Core Web Vitals assessment might be even more important and powerful than we previously thought. Google Chrome 85 is in its beta testing stage and is now testing the special labelling for websites that have met the Google Core Web Vitals standards. Any page that historically met the CVW criteria will be now granted with the ‘fast page’ label.

fast page beta testing symbol

Once the user holds click on the link they want to access, Chrome then will show the ‘fast page’ labelling above the other options. Matt Southern highlights that this feature is currently available only in the Beta version of the Chrome 85 and it should be available to access to anyone in the near future who use the Android powered devices. Even though Core Web Vitals are not a ranking factor just yet, we are excited to see how this Chrome feature will work in cooperation with the CWV historical data.

Bing Shopping enables free product listings

Following on from Google bringing back free shopping listings, Bing has announced that users will be able to take advantage of organic shopping listings with the search engine. This initially small offering will extend through the US before moving to other markets such as the UK.

Existing Microsoft merchant centre users won’t have to change anything and so long as you have a product feed (something you should already have if you’re running Google Merchant Centre) then it should be simple to set up. If you don’t have an existing feed then see the instructions available direct from Bing here.

Why is this important?

  • This update, along with the announcement from Google earlier in the year, expands the competition for Amazon in search retail
  • It’s another channel for businesses to leverage during COVID-19 and with the ever-increasing shift to digital, another free opportunity to expand is vital
  • Bing continues to develop its offering with improved webmaster tools, and now this update. Despite having a smaller share in the search market, their continued strides to improve shouldn’t be ignored

See the official announcement here.

7 tools you should consider when performing keyword research

Keyword research can sometimes be a difficult task, between the infinite ways people search for things and picking the right keyword, through to actually getting an accurate reading on the volume of people looking for your chosen keywords. There are a number of different pitfalls.

These tools should hopefully support you in your keyword research.

  • Rising Retail Categories – launched in May 2020, this tool from Google is designed to support you in understanding the fastest rising retail trends, where they’re growing and what the associated queries to optimise for are.
  • Shopping Insights – launched way back in October 2015, this tool lets you see how you stack up against your competitors and allows you to track competing products. This is an incredible tool for small retail businesses to understand the sort of tools users are looking for
  • Market Finder – this tool has been available since November 2017. Putting your client or companies URL into this tool pulls together relevant categories for their site and highlights markets for growth. For example, when we put ASSISTED. through the tool, we found that Germany, the US and Italy we’re the top markets of growth for our services! Sehr Gut!
  • Google Surveys – live since October 2016, this tool delivers some incredibly valuable and unique insights into the minds of your target customers. You can create a survey with tailored questions unique to what you’re looking to gain insights from. This is a good way of uncovering searcher intent.
  • Google Trends – probably the most well known of the list, and the oldest launching in May 2005. Google Trends allows you to understand the interest users have in nearly any topic you can think of. It’s also useful in finding location-based interested and related topics to your searched topics (great for topic research).
  • Questions.NINJA – sticking with topic research, this tool takes a seed topic and creates a host of different questions you can ask around the topic. Perfect for building an FAQ section of a product/service page. One small caveat with this is that the free version only provides US data.
  • WikiBrowser – the final tool on our list again supports topic research by providing a much clearer view of Wikipedia entries for topics. By removing all the text from the entries and only providing the titles or sub and related topics, you’re quickly and easily able to find a range of aspects of your target topic.

For more detail on some of the tools above check out these two blog posts from Greg Jarboe and Topicseed.