This week’s #searchdrop discusses two recent Google updates to the search results, the addition of useful mortgage information, and the potential for a paid Google My Business service for businesses looking to get the edge in the local map pack. We also look at a few different ways to improve the speed of your Shopify site.
Launched in the US on the 22nd of July 2020, Google has redeveloped the way mortgage-related terms appear in the search results on mobile. They’ve done this by adding rich information, tools, and videos designed to support users in understanding the steps and processes of getting a mortgage and is a collaboration with the Consumer Financial Protection Bureau.
Currently in the UK, nothing. But as is with most things, they funnel through to other markets after testing in the US so should this new result be ‘useful’, expect it to go live elsewhere. This change in SERPS makes the journey a user may take to reach your organic listings that little bit longer and more difficult.
There’s no guarantee that this sort of SERP will launch outside of the US given the collaboration with a US government body, but it’s certainly worth preparing for a shake-up of this lucrative and highly competitive area in search.
Here’s the official launch from Google.
Google is constantly testing new ways to improve and monetise their products. The latest addition that has been spotted by SEO and GMB Product Expert Tom Waddington is the new upgraded Google My Business account. Google is offering this upgrade for $50 a month. Organisations who decide to take apart and test the new upgraded GMB account will get a special verified badge (‘Google Guaranteed’ badge) which is displayed within the local pack and Google My Business Listing. The $50 monthly fee will also cover a full organisation background & eligibility check.
Search Engine Land asked Google for an official update on this new feature and this was the answer they received:
“We’re always testing new ways to improve our experience for our advertisers, merchants, and users. This experiment will show the Google Guaranteed badge on the business profile. We don’t have anything additional to announce right now.”
There is no official information on whether or not this upgraded GMB account will be available for tests outside the USA and Canada, but as SEO specialists we are excited to follow the information that relates to Verified Google My Business profiles.
Shopify seems to be the platform that businesses looking to get online during the COVID-19 pandemic have rushed to. This is evidenced in the data from Built With which highlights not only a very healthy growth in their revenue but also that they’re the 3rd most popular hosted solution in the UK.
This rush to get online can sometimes lead to missed opportunities and one area that is often neglected, to the detriment of search performance, is speed. We’ve listed some of the best ways to improve the speed of your Shopify site to improve the experience for your users.