This week’s #searchdrop talks advanced SEO tactics, tips on how to improve co-citation and co-occurrance and the findings of a recent study into ranking factors by SEMrush.
Both co-citation and co-occurences are terms for the way search engines understand your relationship to topics. Both are valuable in similar ways and should be considered when link building and creating content.
Co-citations are essentially mentions of your site across the web (linked or not linked) and these help Google to understand your brand’s place in regards to a topic. For example if ASSISTED. were mentioned on two different digital marketing blogs, alongside other digital marketing companies, Google would understand better our relationship with the topic “Digital Marketing” as well as our relationship to our competitors and our standing in the market against them.
Co-occurrence is when a brand is mentioned in context near a topic or keyword, as well as how terms are searched for in relation to each other. For example if enough people were to search “Digital Marketing Company” then after that search “SEO Agency”, Google would begin to understand there is a relationship there.
For more on this subject, check out this post here.
SEMrush recently performed a small study into the impact of various ranking factors on site rankings, and delivered some interesting results that coincide nicely with findings from our financial services landing page research.
Below is a condensed version of this study’s results:
The study looks at 3 terms and 30 search listings in total, and certainly provided some interesting ideas.
SEO is an ever changing channel and everyone has access to the same sort of information as each other, meaning your approach to more advanced levels of SEO can be the difference between you or your competitor ranking. Below are some advanced SEO tactics to give you the edge:
For more detail on the above check out the original article here