In this weeks #searchdrop, we look into Core Web Vitals and what they are, some best practices SEO for 2020 and finally some key notes on the recent release of free Google Ads credits for SME’s globally impacted by COVID-19.
It wasn’t so long ago that Google added page speed metrics to Search Console and webmasters were given a new way to few slow, average and fast pages on their sites. But as is with everything in the SEO industry, things have moved on at pace and now webmasters are looking at a different set of metrics, Core Web Vitals.
Core Web Vitals are a collection of metrics deemed to be the most important for user experience. They are an extension upon the initial page speed metrics and includes more user experience related metrics.
The usual things apply with anything performance related, and Core Vitals is no different. Ensuring your site is quick and easy to navigate with clear layouts and an overall good user experience is a must.
Using tools like Google page speed, the inspect tool and Google lighthouse are key to understanding and improving on your scores across your Web Vitals and should be put front and centre of your technical SEO work moving forward.
Although it may not seem this way, SEO never changes. The basic response when optimising your site should be to be useful and helpful to your user. That said there are best practices that should be adhered to and missing these means your site will miss out on opportunities to rank.
The below are some of the top SEO best practice elements to consider right now:
For more details on each of the above best practices, check out this article.
Finally this week, a bit of good news for businesses affected by the COVID-19 pandemic. Google has begun rolling out its free Google Ads credits to qualifying businesses. This means that, starting in New Zealand, businesses will be able to take advantage of some free paid advertising.
Some key information on the project: