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By Abi Frain

Mobile optimisation for Ecommerce SEO: Why mobile optimisation is crucial for Ecommerce

Last Updated 9 Jul 2020

With the increasing use of smartphones and tablets, mobile optimisation has become a critical aspect of Ecommerce SEO. To improve your website’s mobile optimisation, here are some actionable recommendations that you can implement with examples:

Prioritise Responsive Design

Responsive design is an approach that allows your website to adjust to any screen size. This means that your website will look great on desktops, tablets, and smartphones. A great example of responsive design is the website for Pizza Hut. Whether you’re accessing the website from your desktop or smartphone, the layout, images, and text are optimised for each device.

Optimise Content for Mobile Users

When it comes to mobile optimization, it’s crucial to keep your content short and easy to read. Mobile users have shorter attention spans and may be accessing your website while on the go. A great example of optimised content is the website for IKEA. The website’s product descriptions are concise, and the use of bullet points and short sentences makes it easy to read.

Improve Page Load Times

Slow page load times can result in high bounce rates, which can negatively impact your SEO rankings. To improve your website’s load times, optimise your images and reduce server response times. A great example of a fast-loading mobile site is the website for ASOS. The website uses compressed images, and the server response times are optimised, resulting in quicker load times.

Simplify Navigation

Simplifying your website’s navigation is essential for improving the user experience on mobile devices. Use drop-down menus, breadcrumb trails, and a search bar to make it easy for users to find what they’re looking for. A great example of easy navigation is the website for Walmart. The website’s menu is simple, and the search bar is prominently displayed.

Optimise Images

Images are an essential aspect of e-commerce websites, but they can slow down your website’s load times if not optimised correctly. Optimise your images by compressing them, using the correct file format, and providing an alt tag that describes the image. A great example of optimised images is the website for Apple. The website’s product photos are high-quality, and they load quickly.

Use Responsive Videos

Video content is becoming increasingly popular on E-commerce websites. Use responsive videos that adjust to the screen size and provide captions or subtitles for users who prefer to watch without sound. A great example of responsive videos is the website for Target. The website uses short product videos that adapt seamlessly to any screen size.

Implement Accelerated Mobile Pages (AMP)

Implementing AMP can significantly improve your website’s load times and user experience on mobile devices. AMP is a technology that allows your website to load quickly on mobile devices by removing unnecessary elements from the website. A great example of AMP implementation is the website for The Washington Post. The website’s mobile version is optimised for quick load times using AMP technology.

Optimise for Local Searches

Optimising your website for local searches is essential if you have a physical store or want to attract local customers. Include your location, phone number, and address on your website, and make sure your website is listed on local directories like Google Business Profile. A great example of local optimisation is the website for Starbucks. The website includes store locations and hours of operation for each location.

To wrap it up…

In conclusion, mobile optimization is crucial for improving your Ecommerce website’s SEO rankings. By implementing the above tips with examples, you can provide a seamless user experience for mobile users, improve your website’s load times, and increase online visibility. Remember, the better your website is for mobile users, the more likely people are to use it and recommend it to others.

Our team of SEO experts specialises in Ecommerce optimisation, ensuring that your products are visible to the right people at the right time. We use a variety of proven tactics, from keyword research to content optimisation, to boost your search engine rankings and increase traffic to your site.

Don’t let your competitors outrank you any longer. Let Assisted help you dominate the Ecommerce landscape and increase your revenue. Contact us today to learn how we can assist you with your Ecommerce SEO needs.