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By Peter D'Urso

Marketing Courses at The University of Leicester and De Montford University

Last Updated 12 Jun 2022

Marketing is a great career path to get on, with there being an endless amount of opportunities out there. The two universities offering marketing courses in the Leicester area are the University of Leicester at De Montford.

One of the most exciting areas at the forefront of modern-day marketing is digital marketing. At Assisted, we are an award-winning full-service digital marketing agency in Leicestershire with over 175 live clients and a track record of consistently providing them with ROI.

The Marketing BA course at the University of Leicester

The Marketing BA course on the Brookfield Campus at the University of Leicester will give you a first-class introduction to the challenges of business management in both the private and public sectors.

The duration of the course is 3-4 years and it draws on a variety of approaches to help you understand marketing better. Let’s break down the course a bit more for you.

Year 1

The first year of the course at the University of Leicester provides you with an excellent base understanding of marketing managerial practices and their related functions.

Core modules

  • Principles of Marketing
  • Managing Human Resources
  • Business, Economy and Society
  • Introduction to Management
  • Business Finance and Reporting
  • Managing Digital Technologies
  • Enterprise in Practice

Option modules

Choose one option module from the following:

  • Contemporary Issues in Business and Management
  • The Future of Work
  • Consumers, Brands and Digital Marketing

Year 2

The second year allows you to learn all about advanced learning in digital communications and branding techniques.


  • Strategic Brand Management
  • Strategy
  • The Business Environment
  • Consumer Behaviour
  • Marketing Intelligence
  • Consultancy Challenge
  • Marketing Communications and Digital Media
  • Corporate Social Responsibility: Theory and Practice

Year Abroad or Year in Industry (optional)

In the Marketing course at the University of Leicester School of Business, you will have the option of spending your third year studying abroad at one of the university’s partner institutions or getting valuable work experience on an industry placement.

Final Year

Core modules

  • Business in the Digital Economy
  • Services Marketing
  • International Marketing

Plus either Dissertation (Marketing) or Business Project (Marketing).

Optional modules

Choose one optional module from:

  • Marketing Theory
  • Marketing Analytics and Decisions
  • Crisis Management
  • The Management and Shaping of Innovation

Plus two option modules from:

  • Entrepreneurship
  • Marketing Ethics and Society
  • The Production of Consumer Culture
  • Managing Knowledge in Organisations
  • Emerging Technologies and Changing Workplace
  • Business and the Space Economy

The Marketing BA course at De Montford University

On the Marketing BA course in the Hugh Aston building at De Montford University, you will develop an in-depth understanding of all facets of contemporary marketing.

Year one

  • Fundamentals of Organisations and Markets in a Global Context
  • Principles of Marketing
  • Decision-Making for Marketing
  • Marketing in Action: Social, Environmental and Digital Impact

Year two

  • Brand Management
  • Customer Insight: Consumer Behaviour and Research
  • Integrated Marketing Communications
  • Contemporary Issues in Marketing

Year three

  • Marketing Strategy and Analytics
  • Engagement Marketing: Communities, Content and Creativity
  • Critical Perspectives in Marketing OR Marketing Innovation
  • Brand Portfolio or Dissertation

When it comes to digital marketing agencies in Leicester and the surrounding area, the expert team we have on board at Assisted has enabled us to propel ourselves where we are one of the strongest agencies around.

Get in touch!

Interested in using our digital marketing services? Get in contact by emailing us at [email protected] or calling us on 01788 288020.