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By Evie Sandall

Ecommerce SEO for international markets: Tips for optimising your online store

Last Updated 9 Jun 2019

If you’re an Ecommerce business looking to expand into international markets, it’s important to have a solid SEO strategy in place. Here are some tips to help you optimise your website for international markets and improve your search engine rankings:

Keyword Research

Research and find the right keywords for your target market. You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify the most relevant keywords for your products or services. For example, if you’re selling women’s shoes in the UK, you might target keywords like “women’s shoes UK” or “shoes for women online.”

Optimise Your Website for Local Search Engines

Each country may have different search engines that are popular with their citizens. Do research to find out which search engines are popular in your target market and optimise your website accordingly. For example, if you’re targeting the Chinese market, you may need to optimise your website for Baidu, which has different algorithms and ranking factors than Google.

Use hreflang Tags

Use hreflang tags to indicate which version of your website to show users based on their language and location. This will help search engines to understand the different versions of your website and show the most relevant version to users in each location. For example, if you have an English version of your website for customers in the UK and a Spanish version for customers in Spain, you might use hreflang tags like this:

<link rel=”alternate” hreflang=”en-GB” href=”” /> <link rel=”alternate” hreflang=”es-ES” href=”” />

Make Your Website Mobile-Friendly

More and more people are using mobile devices to shop online, so it’s essential to ensure that your website is mobile-friendly. Use tools like Google’s Mobile-Friendly Test to check how your website performs on mobile devices and make any necessary changes. For example, ensure that your website is easy to navigate on smaller screens and that your images and text are optimised for mobile devices.

Build Local Backlinks

Reach out to local bloggers, influencers, or businesses in your target market and ask them to link to your website. For example, if you’re selling gourmet food products in Italy, you might reach out to a popular Italian food blogger and ask them to review your products and link to your website.

Use Structured Data

Use schema markup to provide more information about your products to search engines. This will help search engines understand the content on your website and show more relevant results to users. For example, you might use the Product schema to provide details about a specific product, including its name, description, image, price, and availability.

To wrap it up…

By following these tips, you can improve your Ecommerce website’s search engine rankings and attract more traffic and sales from international markets. Remember to keep your content relevant and useful to your target audience, and continue to monitor your website’s performance and adjust your strategy as necessary.

Our team of SEO experts specialises in Ecommerce optimisation, ensuring that your products are visible to the right people at the right time. We use a variety of proven tactics, from keyword research to content optimisation, to boost your search engine rankings and increase traffic to your site.

Don’t let your competitors outrank you any longer. Let Assisted help you dominate the Ecommerce landscape and increase your revenue. Contact us today to learn how we can assist you with your Ecommerce SEO needs.