We’re experts in SEO & PPC for e-commerce & FMCG businesses – if we may say so ourselves. We’ve got all the experience to optimise your budgets across multiple channels.
With insights into similar markets and business models, we’ll be able to implement commercially focused digital marketing strategies from the get-go, minimising risk and managing expectations.
With over 12 years of experience working in the e-commerce space, we know we can improve your site’s performance across a number of key factors that are proven to drive organic search performance.
Using our years of experience, we work to an ever-evolving set of technical standards. Our number one focus is to make sure both your users and the major search engines can navigate your website without any problems.
From key SEO signals, content optimisation, and site structure, to site speed and mobile performance – we’ll audit and get rid of any barriers that slow your site’s performance in the search results.
When starting your investment into digital marketing – especially SEO and PPC – it’s important that all stakeholders within a business are managed in the right way. With that in mind, we have pulled together some typical expectations:
Our team is Google Ads certified in search, display & mobile ads and we have been working for over 13 years developing strategies for businesses using SEO and PPC.
Combine this with us helping businesses in the e-commerce sector for over 12 years, and we have everything needed to build the perfect strategy for your business.
One of the biggest advantages of e-commerce SEO is being able to optimise multiple pages of your business’s website with a common naming convention. Keyword research to identify each opportunity will make sure that every product, category and sub-category are optimised, maximising your site’s authority and visibility.
Naming conventions also give your retail website scalability, knowing each product you add will be optimised effectively, always adding value.
We’ve worked with loads of different e-commerce platforms, which means we can implement our SEO experience and maximise performance without having to go through a steep learning curve at the start. It also means we know all the quick wins, limitations and scalability of each.
Understanding your investment is equally as important as the marketing itself. We use a range of tools which lets us measure and track engagement and conversions. We can track an agreed set of KPI’s that are critical to your business and stakeholders.
Utilising the Google Suite including Google Analytics, Google’s Search Console, Google Tag Manager and Google’s DataStudio, we can pull out key metrics and display them on live dashboards, giving you and your team easy access to data at any point.
Speak with one of our digital marketing experts to see how our team can help your financial services business.