Digital Marketing for E-commerce & FMCG

We’re experts in SEO & PPC for e-commerce & FMCG businesses – if we may say so ourselves. We’ve got all the experience to optimise your budgets across multiple channels.

With insights into similar markets and business models, we’ll be able to implement commercially focused digital marketing strategies from the get-go, minimising risk and managing expectations.


SEO & PPC campaign for a UK-made lingerie supplier based in the Midlands.

E-commerce SEO Services

With over 14 years of experience working in the e-commerce space, we know we can improve your site’s performance across a number of key factors that are proven to drive organic search performance.

Using our years of experience, we work to an ever-evolving set of technical standards. Our number one focus is to make sure both your users and the major search engines can navigate your website without any problems.

From key SEO signals, content optimisation, and site structure, to site speed and mobile performance – we’ll audit and get rid of any barriers that slow your site’s performance in the search results.

Ecommerce Services


years in e-commerce

Speak to an Expert

What to Expect From an E-commerce Campaign?

When starting your investment into digital marketing – especially SEO and PPC – it’s important that all stakeholders within a business are managed in the right way. With that in mind, we have pulled together some typical expectations:

  • Increase in organic traffic
  • Lowered CPC & CPL across paid channels
  • Improved conversion rates
  • Faster mobile and desktop experience

We can help implement commercially focused digital marketing strategies from the get-go.




Digital PR



When it comes to SEO, we’ve got this. We have over 14 years experience improving our customers visibility in Google and Bing.

We have been delivering high quality, effective PPC (Pay Per Click) campaigns for a wide range of businesses for over a decade.

We love data-driven decisions. We can analyse your site and campaign performance with the creation of DataStudio reports designed individually to suit requirements.

Digital PR is a strategy of gaining coverage for your brand by promoting your products, services, websites or content to journalists, bloggers, influencers, and industry-related publications.

Creating content that drives interactions and engagement gives us the ability to target potential customers on a range of platforms and devices.

Social Media Marketing specialists, creating compelling content, helping businesses discover the full potential of social media.

Assisted Team

Why Choose Assisted?

Our team is Google Ads certified in search, display & mobile ads and we have been working for over 14 years developing strategies for businesses using SEO and PPC.

Combine this with us helping businesses in the e-commerce sector for over 12 years, and we have everything needed to build the perfect strategy for your business.


Assisted managed to design, develop and launch a microsite on behalf of Carlsberg within a tight deadline. They met the brief perfectly and went above and beyond with the functionality. Thanks guys!
Ecommerce SEO Services

Product and Category Optimisation

One of the biggest advantages of e-commerce SEO is being able to optimise multiple pages of your business’s website with a common naming convention. Keyword research to identify each opportunity will make sure that every product, category and sub-category are optimised, maximising your site’s authority and visibility.

Naming conventions also give your retail website scalability, knowing each product you add will be optimised effectively, always adding value.

Ecommerce Platforms

E-commerce Platforms we Work With

We’ve worked with loads of different e-commerce platforms, which means we can implement our SEO experience and maximise performance without having to go through a steep learning curve at the start. It also means we know all the quick wins, limitations and scalability of each.

  • Shopify
  • Magento 1 & 2
  • WooCommerce
  • SiteCore
  • Salesforce Commerce Cloud (Demandware)

Search Rankings

E-commerce Reporting

Understanding your investment is equally as important as the marketing itself. We use a range of tools which lets us measure and track engagement and conversions. We can track an agreed set of KPI’s that are critical to your business and stakeholders.

Utilising the Google Suite including Google Analytics, Google’s Search Console, Google Tag Manager and Google’s DataStudio, we can pull out key metrics and display them on live dashboards, giving you and your team easy access to data at any point.

Speak an Expert

Speak with one of our digital marketing experts to see how our team can help your financial services business.

E-commerce SEO FAQ's

E-commerce SEO is a specialist area within SEO (search engine optimisation) understanding and implementing an e-commerce SEO strategy relies on an experienced SEO agency, like Assisted. Our team of SEO experts have gathered a series of questions and answers concerning e-commerce SEO.

What are E-commerce SEO services?

E-commerce SEO makes your online store significantly more visible within leading search engines, increasing traffic, users, and online sales.

E-commerce SEO can help improve the performance of your website across all aspects, including landing pages, blogs, categories and of course product pages.

Our SEO experts will use in-depth Keyword and audience research combined with their SEO algorithm knowledge to keep your search results at the top of the rankings. All while building domain authority to help futureproof results.

Why is SEO important for E-commerce?

Google maintains a strong presence when customers are searching for products online with 1 out of 5 initial searches conducted via search. e-commerce SEO can help capture potential customers with high intent ready to buy online.

It is crucial to have an e-commerce SEO strategy if you are looking to increase traffic, leads and sales from customers searching online.

Why do I need an E-commerce SEO expert?

To become successful online, you need to work with an expert e-commerce SEO agency that understands the intricacies of the eCommerce landscape. Fortunately, we are just that. Assisted have the tools and personnel to maximise your eCommerce presence online.

Once our team have identified the opportunities and implemented by our team, high-quality traffic and ultimately customers will begin to filter through into sales for your business.

How long does E-commerce SEO take?

To see measurable results and attributable insights from an e-commerce SEO strategy we would expect anything from 6 to 12 months dependent on the current authority.

Understandably, all websites are different and the time for results to show will be different. Our SEO experts will keep you updated with their processes and give feedback on your website’s performance against the e-commerce SEO strategy set.

How do you do E-commerce SEO for product pages?

When you’re competing with e-commerce giants like Amazon, it’s essential to follow best practices to optimise your product pages. Some of the most crucial parts of aiding this include:

  • Create keyword-focused meta titles and descriptions that attract users to your website
  • Utilise customer reviews to build trust and confidence in your product
  • Implement structured data to win rich snippets in search engine results
  • Write FAQ content that answers every question a user may have about your product
  • Post top quality imagery and videos of the product

With 14 years of experience in e-commerce SEO, our expert SEO agency can perform all of this and more.