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By Evie Sandall

Content marketing for Ecommerce SEO: How to create content that attracts links

Last Updated 12 Nov 2019

When it comes to running an Ecommerce business, creating quality content that can drive traffic and attract links is essential for improving your website’s search engine rankings. If your website is optimised with the right keywords, your content will help Google understand what your website is about and rank it higher in search results.

Creating content that attracts links and drives traffic requires a clear understanding of your target audience, their interests, and what they want to see on your website. Here are some actionable tips to help you create content that will help your e-commerce business stand out:

Research your target audience and keywords

Start by researching your target audience and the keywords they are searching for when looking for products like yours. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords that are relevant to your niche and have a high search volume. For example, if you sell vegan beauty products, you can use keywords like “vegan makeup,” “cruelty-free skincare,” or “natural beauty products.”

Create helpful and informative content

Once you have your keywords, create content that is helpful, informative, and engaging. This could be in the form of blog posts, videos, product reviews, or how-to guides. For example, if you sell organic food, you could create a blog post about the benefits of eating organic, a recipe video for a healthy meal, or a guide to help people transition to an organic lifestyle.

Use visual content

Using visual content like images, videos, and infographics can help make your content more engaging and shareable on social media. For example, if you sell yoga mats, you could create an instructional video on how to do yoga poses or an infographic on the benefits of yoga.

Promote your content on social media

Once you have created your content, promote it on social media channels where your target audience is likely to be. Share your content on your social media accounts and ask your followers to share it as well. You can also reach out to influencers in your niche and ask them to share your content with their followers.

Create link-worthy content

Creating content that is link-worthy means creating high-quality, informative, and unique content that other websites would want to link to. For example, if you sell pet products, you could create a guide on how to train your dog or a study on the benefits of pet ownership.

Reach out to bloggers and influencers

Once you have created your link-worthy content, reach out to bloggers and influencers in your niche and offer to provide them with exclusive content in exchange for a link back to your website. You can also offer to send them free products to review on their website or social media accounts.

Monitor your website’s performance

Use tools like Google Analytics to monitor your website’s performance and track the success of your content marketing efforts. Look at metrics like page views, time on page, and bounce rate to see what’s working and what’s not, and adjust your content strategy accordingly.

To wrap it up…

In summary, creating content that attracts links and drives traffic to your Ecommerce website requires a clear understanding of your target audience, their interests, and the keywords they are searching for. By creating helpful, informative, and visually appealing content and promoting it on social media and other relevant websites, you can attract more visitors to your website and improve your search engine rankings.

Our team of SEO experts specialises in Ecommerce optimisation, ensuring that your products are visible to the right people at the right time. We use a variety of proven tactics, from keyword research to content optimisation, to boost your search engine rankings and increase traffic to your site.

Don’t let your competitors outrank you any longer. Let Assisted help you dominate the Ecommerce landscape and increase your revenue. Contact us today to learn how we can assist you with your Ecommerce SEO needs.