Insights, reporting, SEO consultancy, and Google Tag Manager maintenance.
Santander’s corporate banking website is designed to help medium to large businesses looking for a relationship-managed service or requiring more comprehensive banking, international, or larger lending needs.
Our team, specialising in financial services, used Adobe Analytics, Siteimprove, Google’s Tag Manager, and Google Analytics to implement a range of events, conversions and behaviour tracking throughout the corporate Santander website. All our work had to strictly adhere to Santander’s GDPR policy to ensure we only fired events in line with user’s cookie preferences.
Having control and visibility around site performance is key to ensure all stakeholders throughout the business are managed correctly.
We saw a 97% increase in organic search users in 2020 compared to the same period in 2019
We helped achieve a 53% increase in organic search conversions 2020 vs 2019
years working relationship
of leads from organic