SEO (Search Engine Optimisation) campaign combining technical SEO with content marketing.
Rieke is one of the World’s leading packaging companies based in the centre of Leicester. Owned by TriMas, they make up part of a group of companies that turnover more than $800 million per year.
The origins of Rieke date back to 1921 when Theodore W. Rieke revolutionized the steel drum industry. The growth and success of Rieke now see them offer packaging solutions for everything from the Food and Beverage to Industrial marketing.
“Rieke is one of the largest packaging businesses in the world, it’s a pleasure for ASSISTED. to be involved in the digital transformation of the business and development of the website.”
- Rieke Packaging
Rieke was looking for a digital marketing partner to help bolster a new team with expertise across SEO, insights and content marketing. Along with driving improvements to keyword positions within Google, Rieke also had the need to improve and track conversions more effectively – Making the most of their current website and assets.
Although the Rieke domain had a good existing authority within the search engines, it was our job to unlock this potential by aligning our optimisation with the sites authority and aims of the business.
This meant a technical SEO audit, full keyword analysis, onsite review and implementation of key SEO signals into the existing website platform. We still have work to do ensure all levels of the site are optimising effectively, which we will complete over the coming months.
Insights and Analytics