Supporting the launch of a new landlord insurance comparison brand with search, social and creative marketing.
Protect Your Bricks are the only specialist comparison site that searches the whole market for landlord insurance. Finding the best insurance policies for Landlords and ensuring they pay less to protect their investment.
Working with a range of trusted insurance providers and financial service providers to help you find the best possible cover for your property and comparing multiple brands on the level of cover they provide.
ASSISTED. added the professional service required for our two new brands. They provide good MI for us to make informed decisions. Social media content is first class and they engage well with our PR and Design teams.Very professional business. Would definitely recommend ASSISTED.
- Steve Jones - Protect Your Bricks
Protect Your Bricks is created by the same team of highly experienced insurance comparison experts behind Protect Your Gadget. This time using their expertise to tackle the complex and extremely important issue of Landlord Insurance.
Here at ASSISTED. we were given the task again of building the visibility of the brand online, ensuring the brand is positioned well on both Google and across various social channels. Through an integrated approach of technical optimisation, keyword focus, search and social campaigns.
The Protect Your Bricks campaign was based around the three pillars of our integrated approach with Search campaigns, Social campaigns and original Creative content.
To accompany the standard blog content our team worked collaboratively to create an original creative piece to be used for both link building and social campaigns, in the form of an interactive quiz.
The quiz uses references and themes from popular TV shows like ‘Friends’ and ‘How I met your Mother’ to find out which TV tenant you shared the most traits with. With the aim of increasing visibility of the brand, whilst also being a bit of fun for fans of the TV shows.