A fully integrated strategy that includes paid search, SEO, social ads and organic content.
Barrington pride themselves on building quality automatic watch winders that are designed in Britain, ranging from a single winder to a 12 watch winder safe.
Distributing to the UK and US market, Barrington have established themselves as one of the world’s leading watch winder brands.
The guys at Assisted have helped us have a coordinated approach across all our digital marketing. They are knowledgeable and reliable and though they work remotely it feels like they are part of our team.
- Sean O'Farrell - Barrington
Our strategy was to integrate the use of both paid and organic mediums to capture users at all stages of their buying cycle, in the UK and US markets.
This meant creating a content strategy that could be published and repurposed for social, search and email marketing whilst maintaining a brand voice that defines the Barrington product.
The Barrington products and brand allow us to use an informal tone across their social platforms that relates to popular culture. This enables us to share new, exciting and interesting content that focuses on the watch industry as a whole. In the first month alone we saw their Facebook audience increase by 30%, which continues to grow month on month.
Additionally we’ve continued to refine a competitive Google Adwords campaign to drive down the cost per acquisition and achieve positive results in both the UK and US markets.
Building an increasingly engaged audience across social, defining a tone of voice that represents their brand and by maintaining excellent organic search positions, we have managed to build an excellent relationship with the Barrington team in the very earlier days of our strategy.
We look forward to enabling the Barrington brand and business to grow, helping them to form a globally recognised company.
New Traffic Source
Improved Adwords Performance