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By Evie Sandall

The basics of Ecommerce SEO: Why it’s important for online businesses

Last Updated 14 Aug 2022

Ecommerce SEO is the practice of optimising an online store’s website and content to rank higher on search engines like Google. This is essential for any online business that wants to attract more customers, increase sales, and stay ahead of competitors.

Here are some actionable tips to improve your Ecommerce SEO:

Conduct Keyword Research

Keyword research involves finding the right words and phrases that people use to search for products or services similar to yours. Using keyword research tools like Google Keyword Planner, you can find relevant keywords and prioritise them based on their search volume, relevance, and competition.

For example, if you sell handmade jewellery, you can use keywords like “unique handmade jewellery,” “custom jewellery online,” or “artisan jewellery online.”

Optimise On-Page Elements

On-page optimisation involves optimising your website’s content to include the right keywords and to provide a better user experience. This includes creating descriptive titles, meta descriptions, and header tags that include your primary and secondary keywords.

For example, if you sell organic skincare products, your title tag could be “Organic Skincare Products | Natural Beauty Products | Green Beauty Brand Name.” Additionally, ensure that your website is mobile-friendly, fast, and easy to navigate.

Create High-Quality Content

Creating high-quality and informative content that attracts and retains customers is key to E-commerce SEO. This can include blog posts related to your products or services, including product reviews, user-generated content, and how-to guides.

For example, if you sell running shoes, you can write blog posts on “10 best running shoes for women” or “how to choose the right trail running shoes.”

Build High-Quality Backlinks

Backlinks are links from other websites that lead to your website. These links can improve your website’s authority and visibility in search engines. You can acquire high-quality backlinks by reaching out to influencers, bloggers, and industry websites to request links back to your website. Additionally, create high-quality content that people would want to link to.

For example, if you sell sustainable clothing, you can write a blog post on “10 best sustainable fashion brands for eco-conscious consumers” that may attract links from other websites.

Optimise Social Media Profiles and Posts

Optimising your social media profiles and posts can also improve your website’s visibility in search engines. Create social media profiles for your business on popular platforms like Facebook, Twitter, and Instagram. Optimise your profiles with your primary and secondary keywords, high-quality images, and detailed descriptions. Post regularly and engage with your followers to increase your social media following and engagement.

For example, if you sell kitchen appliances, you can share social media posts with recipes and cooking tips that may attract more followers and engagement.

Ensure Technical SEO is in place

Technical SEO involves optimising your website’s technical aspects, like sitemap submission, HTTPS connection, mobile-friendliness, and loading speed. Additionally, ensure your website’s structure and URL structure are organised and easy to navigate.

For example, if you sell furniture, ensure your website’s navigation is straightforward, with clear categories and subcategories, and that your website loads quickly on desktop and mobile devices.

Optimise for Local SEO

Local SEO involves optimising your website for local search results by creating a Google Business Profile for your business. Optimise it with your business name, address, phone number, and website URL. Additionally, include your primary and secondary keywords in your profile description and categories. Ensure your website’s content is optimised for local search terms, and that your business’s name, address, and phone number are consistent across all directories.

For example, if you own a restaurant, ensure your Google Business Profile has your business name, address, and phone.

To wrap it up…

Ecommerce SEO is crucial for any online business looking to attract more customers, increase sales, and stay ahead of competitors. By conducting keyword research, optimising on-page elements, creating high-quality content, building high-quality backlinks, optimising social media profiles and posts, ensuring technical SEO is in place, and optimising for local SEO, you can improve your E-commerce SEO and drive more organic traffic to your website. Remember, SEO is an ongoing process, and it requires continuous monitoring and adjustments to remain effective.

Our team of SEO experts specialises in Ecommerce optimisation, ensuring that your products are visible to the right people at the right time. We use a variety of proven tactics, from keyword research to content optimisation, to boost your search engine rankings and increase traffic to your site.

Don’t let your competitors outrank you any longer. Let Assisted help you dominate the Ecommerce landscape and increase your revenue. Contact us today to learn how we can assist you with your Ecommerce SEO needs.